Bowman and Brooke, Larry R. Ramsey and Renee S. Konigsberg for Association of Southern California Defense Counsel as Amicus Curiae on behalf of Defendant and Respondent.
Supreme Court of California.
OPINION
WERDEGAR, J.
The common law theory of continuous accrual posits that a cause of action challenging a recurring wrong may accrue not once but each time a new wrong is committed. We consider whether the theory can apply to actions under the unfair competition law (Bus. & Prof. Code, § 17200 et seq.; hereafter UCL) and, if so, whether it applies here to save plaintiff Jamshid Aryeh's suit from a limitations bar. We conclude: (1) the text and...
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