POM WONDERFUL LLC v. COCA-COLA CO.

No. 10-55861.

679 F.3d 1170 (2012)

POM WONDERFUL LLC, a Delaware limited liability company, Plaintiff-Appellant, v. The COCA-COLA COMPANY, a Delaware corporation, Defendant-Appellee.

United States Court of Appeals, Ninth Circuit.

Filed May 17, 2012.


Attorney(s) appearing for the Case

Seth P. Waxman , Wilmer Cutler Pickering Hale and Dorr LLP, Washington, D.C., argued the cause and filed the briefs for the plaintiff-appellant. With him on the briefs were Randolph D. Moss , Brian M. Boynton , Felicia H. Ellsworth , and Madhu Chugh , Wilmer Cutler Pickering Hale and Dorr LLP, Washington, D.C.; Craig B. Cooper , Daniel S. Silverman , and Daniel A. Beck , Roll Law Group P.C., Los Angeles, CA; and Andrew S. Clare , Loeb & Loeb LLP, Los Angeles, CA.

Steven A. Zalesin , Patterson Belknap Webb & Tyler LLP, New York, NY, argued the cause and filed the brief for the defendant-appellee. With him on the brief were Sarah E. Zgliniec , Travis J. Tu , and YiLing Chen-Josephson , Patterson Belknap Webb & Tyler LLP, New York, NY.

Before: D.W. NELSON, DIARMUID F. O'SCANNLAIN, and N. RANDY SMITH, Circuit Judges.


OPINION

O'SCANNLAIN, Circuit Judge:

We must decide whether the Food, Drug, and Cosmetic Act bars a Lanham Act claim alleging that the name and labeling of a juice beverage are deceptive.

I

Pom Wonderful LLC produces, markets, and sells bottled pomegranate juice and pomegranate juice blends, including a pomegranate blueberry juice blend. The Coca-Cola Company markets and sells bottled juices and juice blends under the Minute Maid brand....

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