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B. SANFIELD, INC. v. FINLAY FINE JEWELRY CORP.

No. 98-1873.

168 F.3d 967 (1999)

B. SANFIELD, INC., Plaintiff-Appellant, v. FINLAY FINE JEWELRY CORP., Defendant-Appellee.

United States Court of Appeals, Seventh Circuit.

Decided February 17, 1999.

Attorney(s) appearing for the Case

Brian D. Shore (argued), Guyer & Enichen, Erik K. Jacobs, Kostantacos, Traum, Reuterfors, & McWilliams, Rockford, IL, for Plaintiff-Appellant.

Diane Green Smith (argued), Mayer, Brown & Platt, Chicago, IL, for Defendant-Appellee.

Jacqueline M. Zydeck, Office of Attorney General, Civil Appeals Division, Chicago, IL, for Amicus Curiae.

Before COFFEY, ROVNER, and EVANS, Circuit Judges.

ILANA DIAMOND ROVNER, Circuit Judge.

B. Sanfield, Incorporated, and Finlay Fine Jewelry Corporation both purvey fine jewelry to the public in Rockford, Illinois. Sanfield filed suit against Finlay alleging that Finlay's practice of advertising its jewelry at discounts of 40 to 60 percent off the regular price constitutes deceptive advertising under section 2 of the Illinois Consumer Fraud and Deceptive Business Practices...

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