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RUBIN v. COORS BREWING CO.

No. 93-1631.

514 U.S. 476 (1995)

RUBIN, SECRETARY OF THE TREASURY v. COORS BREWING CO.

United States Supreme Court.

Decided April 19, 1995.

Attorney(s) appearing for the Case

Deputy Solicitor General Kneedler argued the cause for petitioner. With him on the briefs were Solicitor General Days, Assistant Attorney General Hunger, Richard H. Seamon, Michael Jay Singer, and John S. Koppel.

Bruce J. Ennis, Jr., argued the cause for respondent. With him on the brief were Donald B. Verrilli, Jr., Paul M. Smith, Nory Miller, M. Caroline Turner, and Terrance D. Micek.*

Thomas, J., delivered the opinion of the Court, in which Rehnquist, C. J., and O'Connor, Scalia, Kennedy, Souter, Ginsburg, and Breyer, JJ., joined. Stevens, J., filed an opinion concurring in the judgment, p. 491.

Justice Thomas, delivered the opinion of the Court.

Section 5(e)(2) of the Federal Alcohol Administration Act prohibits beer labels from displaying alcohol content. We granted certiorari in this case to review the Tenth Circuit's holding that the labeling ban violates the First Amendment because it fails to advance a governmental interest in a direct and material way. Because § 5(e)(2) is inconsistent with the protections granted to commercial speech by the First...

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