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NEW KIDS ON THE BLOCK v. NEW AMERICA PUB., INC.

Nos. 90-56219, 90-56258.

971 F.2d 302 (1992)

The NEW KIDS ON THE BLOCK, a Massachusetts general partnership consisting of Donnie Wahlberg, Danny Wood, Jonathan Knight, Jordan Knight and Joe McIntyre; Dick Scott Entertainment, Inc.; Infotainment, Inc.; Winterland Concessions Co. Inc.; Big Step Productions, Inc., Plaintiffs-Appellants, v. NEWS AMERICA PUBLISHING, INC., d/b/a/ Star Magazine; Gannett Satellite Information Network, Inc., d/b/a/ USA Today, Inc., Defendants-Appellees. The NEW KIDS ON THE BLOCK, a Massachusetts general partnership consisting of Donnie Wahlberg, Danny Wood, Jonathan Knight, Jordan Knight and Joe McIntyre; Dick Scott Entertainment, Inc.; Infotainment, Inc.; Winterland Concessions Co. Inc.; Big Step Productions, Inc., Plaintiffs-Appellants, v. GANNETT SATELLITE INFORMATION NETWORK, INC., d/b/a/ USA Today, Inc., Defendant-Appellee.

United States Court of Appeals, Ninth Circuit.

Decided July 24, 1992.

Attorney(s) appearing for the Case

Philip Heller, James L. Warren, Edward P. Davis, Jr., Kevin M. Fong, Judy Alexander, Pillsbury, Madison & Sutro, San Francisco, Cal., for the plaintiffs-appellants.

Rex S. Heinke, Kelli L. Sager, Jeri C. Okamoto, Gibson, Dunn & Crutcher, Los Angeles, Cal., for defendant-appellee News America Pub., Inc.

Charles P. Diamond, Craig A. Corman, O'Melveny & Myers, Los Angeles, Cal., for defendant-appellee Gannett Satellite Information Network, Inc.

Before SCHROEDER and KOZINSKI, Circuit Judges, and ORRICK, Jr., District Judge.

KOZINSKI, Circuit Judge.

The individual plaintiffs perform professionally as The New Kids on the Block, reputedly one of today's hottest musical acts. This case requires us to weigh their rights in that name against the rights of others to use it in identifying the New Kids as the subjects of public opinion polls.

Background

No longer are entertainers limited to their craft in marketing themselves to the public. This is the age of the multi-media...

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