Opinion for the Court filed by Circuit Judge BORK.
BORK, Circuit Judge.
The Federal Trade Commission brought this enforcement proceeding in the district court to enjoin the Brown & Williamson Tobacco Corporation ("B & W") from deceptively advertising the tar content of its Barclay king-size cigarettes. B & W advertises these cigarettes as being "1 mg tar by a recognized method used by B & W and supported by independent laboratories." The FTC...
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