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WILLIAMS v. LIFESTYLE LIFT HOLDINGS, INC.

No. 68110-9-I.

302 P.3d 523 (2013)

175 Wn. App. 62

Elvira WILLIAMS, Appellant, v. LIFESTYLE LIFT HOLDINGS, INC., a foreign corporation d/b/a Lifestyle Lift, Defendant, Scientific Image Center Management, Inc., a foreign corporation d/b/a Lifestyle Lift; Seattle Plastic Surgery Associates, P.C., a domestic corporation; Respondents.

Court of Appeals of Washington, Division 1.

May 28, 2013.

Attorney(s) appearing for the Case

Ben W. Wells , Law Office of Ben W Wells PS, Arlington, WA, Luigi Colombo, Colombo Law, Burlington, WA, for Appellant.

Mary H. Spillane , Kimberly Diane Baker , Williams Kastner & Gibbs PLLC, Seattle, WA, for Respondents.

BECKER, J.

¶ 1 The plaintiff in this action purchased a cosmetic surgery procedure known as the Lifestyle Lift after seeing it advertised on television as relatively quick and painless, unlike traditional cosmetic surgery. The procedure turned out to be much different than advertised. Where the marketing of a surgical procedure is deceptive and entrepreneurial, a jury may be permitted to find that the cost of the procedure is a consumer injury even if the plaintiff...

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