No. 12-761.

134 S.Ct. 2228 (2014)

189 L.Ed.2d 141


Supreme Court of United States.

Decided June 12, 2014.

Attorney(s) appearing for the Case

Seth P. Waxman , Washington, DC, for Petitioner.

Melissa Arbus Sherry , for the United States as amicus curiae, by special leave of the Court, supporting neither party.

Kathleen M. Sullivan , New York, NY, for Respondent.

Craig B. Cooper , Roll Law Group P.C., Andrew S. Clare , Loeb & Loeb LLP, Los Angeles, CA, Seth P. Waxman , Counsel of Record, Randolph D. Moss , Brian M. Boynton , Felicia H. Ellsworth , Francesco Valentini , Wilmer Cutler Pickering Hale and Dorr LLP, Washington, DC, for Petitioner.

Steven A. Zalesin , Sarah E. Zgliniec , Travis J. Tu , Patterson Belknap Webb & Tyler, LLP, Kathleen M. Sullivan , Counsel of Record, Faith E. Gay , Sanford I. Weisburst , Todd Anten , Yelena Konanova , Quinn Emanuel Urquhart & Sullivan, LLP, New York, NY, for Respondent.

Justice KENNEDY delivered the opinion of the Court.

POM Wonderful LLC makes and sells pomegranate juice products, including a pomegranate-blueberry juice blend. App. 23a. One of POM's competitors is the Coca-Cola Company. Coca-Cola's Minute Maid Division makes a juice blend sold with a label that, in describing the contents, displays the words "pomegranate blueberry" with far more prominence than other words on the label that show the juice to be a blend of five juices...

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