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BRANHAM v. FORD MOTOR CO.

No. 26860.

390 S.C. 203 (2010)

701 S.E.2d 5

Jesse BRANHAM, Jr., as Guardian ad Litem for Jesse Branham, III, and Jesse Branham, Jr., Respondent, v. FORD MOTOR COMPANY and Cheryl Jane Hale, Defendants, Of Whom Ford Motor Company is the Appellant.

Supreme Court of South Carolina.

Decided August 16, 2010.

Rehearing Denied November 17, 2010.

Attorney(s) appearing for the Case

C. Mitchell Brown , William C. Wood, Jr. , Beth Burke Richardson , and A. Mattison Bogan , all of Nelson Mullins Riley & Scarborough, of Columbia, Elbert S. Dorn and Nicholas W. Gladd , both of Turner, Padgett, Graham & Laney, PA, of Columbia, for Appellant.

John R. Hetrick and Robert J. Bonds , both of Hetrick, Harvin & Bonds, of Walterboro, Ronnie L. Crosby , John E. Parker , Grahame E. Holmes , all of Peters, Murdaugh, Parker, Eltzroth & Detrick, PA, of Hampton, for Respondent.

Justice KITTREDGE.

This is a direct appeal in a product liability case tried to a jury in Hampton County. The jury awarded the plaintiff $16,000,000 in actual damages and $15,000,000 in punitive damages. We affirm in part, reverse in part and remand for a new trial.

I.

This product liability action involves a 1987 Ford Bronco II 4×2, manufactured in 1986. Cheryl Hale (or her husband) purchased the 1987 Ford Bronco in June of 1999 for a nominal...

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