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IN RE CMTE. ON ATTY. ADVERTISING

A-14 September Term 2008, 062134

61 A.3d 930 (2013)

213 N.J. 171

In the Matter of the Letter Decision of the COMMITTEE ON ATTORNEY ADVERTISING, DOCKET NO. 47-2007.

Supreme Court of New Jersey.

Reargued January 4, 2011.

Reargued October 10, 2012.

Decided March 14, 2013.

Remanded February 26, 2009.

Attorney(s) appearing for the Case

Robyn M. Hill , Trenton, argued the cause for appellant Alpha Center for Divorce Mediation.

Kim D. Ringler and Tara Adams Ragone , Deputy Attorneys General, argued the cause for the Committee on Attorney Advertising ( Jeffrey S. Chiesa , Attorney General of New Jersey, attorney; Andrea M. Silkowitz , Assistant Attorney General, of counsel).

David B. Rubin , Metuchen, argued the cause for amicus curiae New Jersey State Bar Association ( Kevin P. McCann , President, attorney; Susan A. Feeney , Newark, on the letter brief).

Justice LaVECCHIA delivered the opinion of the Court.

This appeal concerns Rule of Professional Conduct (RPC) 7.5, which governs law firm names in New Jersey, and Alpha Center for Divorce Mediation, P.C. (the Center), an entity that operates in multiple states and consists of lawyers and supportive personnel engaged in divorce mediation services. The Center began operating in New Jersey under the trade name that it uses in other jurisdictions, and an issue...

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