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AM. ASS'N OF ORTHODONTISTS v. YELLOW BOOK USA, INC.

No. ED 90777.

277 S.W.3d 686 (2008)

AMERICAN ASSOCIATION OF ORTHODONTISTS, Appellant, v. YELLOW BOOK USA, INC., Respondent.

Missouri Court of Appeals, Eastern District.

Application for Transfer to Supreme Court Denied December 29, 2008.

Application for Transfer Denied March 31, 2009.

Attorney(s) appearing for the Case

Mark G. Arnold, Dutro E. Campbell, Husch Blackwell Sanders, LLP, St. Louis, MO, for Appellant.

Mark Sableman, Michael L. Nepple, Thompson Coburn LLP, St. Louis, MO, for Respondent.

KURT S. ODENWALD, Judge.

Introduction

Plaintiff American Association of Orthodontists (AAO) sued Defendant Yellow Book USA, Inc. (Yellow Book) for unfair competition for Yellow Book's listing of general dentists as orthodontists in its "yellow pages" directories. AAO claims the listing lacks a statutorily required disclaimer that the general dentists are deficient in specialized training and certification as orthodontists. The Circuit Court, St. Louis...

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