RUSH, Justice.
An auto dealership's advertisement of an inexpensive used car as a "Sporty Car at a Great Value Price," is textbook puffery—not actionable as deception or fraud, because a reasonable buyer could not take it as a warranty about the car's performance or safety characteristics. But when the dealer has inspected the car and should know it has serious problems, answering a buyer's question about why it idled roughly
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