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EDIBLE IP, LLC v. GOOGLE, LLC

S21G0798.

869 S.E.2d 481 (2022)

EDIBLE IP, LLC v. GOOGLE, LLC.

Supreme Court of Georgia.

Decided: February 15, 2022.

Attorney(s) appearing for the Case

Steven Arnold Pickens , Andrew Dorsey Stancil , Mahaffey Pickens Tucker, LLP, 1550 North Brown Road, Suite 125, Lawrenceville, Georgia 30043, Jason James Carter , Ronan Patrick Doherty , Patrick Christopher Fagan , Solesse Lane Altman , Bondurant, Mixson & Elmore, LLP, 3900 One Atlantic Center, 1201 West Peachtree Street, N.W., Atlanta, Georgia 30309-3417, for Appellant.

John David Hadden , The Hadden Law Firm, LLC, 44 Broad Street, Suite 600, Atlanta, Georgia 30303, Bret S Moore , Broughton Law, 305 West Wieuca Road NE, Atlanta, Georgia 30342, for Amicus Appellant.

Eric Peter Schroeder , Brian McKinley Underwood, Jr. , Bryan Cave Leighton Paisner LLP, 1201 W. Peachtree Street, N. W., One Atlantic Center, Fourteenth Floor, Atlanta, Georgia 30309, Margret Mary Caruso , Quinn Emanuel Urquhart & Sullivan LLP, 555 Twin Dolphin Drive, 5th Floor, Redwood Shores, California 94065, for Appellee.

Todd Wuescher Beauchamp , Carolyn Homer , Sarang Damle , Latham & Watkins LLP, 555 Eleventh Street NW, Suite 1000, Washington, DC 20004, Rachel S. Horn , Latham & Watkins LLP, 140 Scott Drive, Menlo Park, California 94025, for Amicus Appellee.

This case involves Google LLC's application of internet search algorithms, which it uses to auction off search terms for profit to advertisers, and the interests of Edible IP, LLC, which seeks to exercise control over the profit generated from its trade name and associated goodwill. In 2018, Edible IP brought an action against...

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