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CITY OF ATLANTA v. HOTELS.COM.

Nos. S11A0508, S11X0509, S11A0510, S11X0512.

710 S.E.2d 766 (2011)

CITY OF ATLANTA v. HOTELS.COM et al. Hotels.com et al. v. City of Atlanta. City of Atlanta v. Hotels.com et al. Hotels.com et al. v. City of Atlanta.

Supreme Court of Georgia.

May 16, 2011.

Attorney(s) appearing for the Case

Bryan, Cave, Powell & Goldstein, Robert M. Travis , Michael P. Carey , John R. Bielema, Jr. , Atlanta, Pope, McGlamry, Kilpatrick, Morrison & Norwood, Neal K. Pope , Charles N. Pope , Michael L. McGlamry , R. Timothy Morrison , William U. Norwood III , Atlanta, Wade H. Tomlinson III , Columbus, for City of Atlanta.

Bondurant, Mixson & Elmore, Emmet J. Bondurant , Frank M. Lowrey IV , Atlanta, Jones Day, Robin A. Schmahl , Edward K. Smith , Atlanta, Deborah S. Sloan , James P. Karen , Rogers & Hardin, Brett A. Rogers , Richard H. Sinkfield , McDermott, Will & Emery, Mark J. Altschul , Jeffrey Rossman , Elizabeth B. Herrington , Kelly, Hart & Hallman, Brian S. Stagner , Marcus G. Mungioli , Chad Arnette , for Hotels.com, L.P. et al.

Archer & Lovell, David G. Archer , Cartersville, Brinson, Askew, Berry, Seigler, Richardson & Davis, Robert M. Brinson , J. Anderson Davis , Rome, Norman S. Fletcher , Samuel L. Lucas , Rome, John W. Crongeyer , Lamar, Archer & Cofrin, Robert C. Lamar , David W. Davenport , Keith A. Pittman , Atlanta, Elarbee, Thompson, Sapp & Wilson, Kenneth N. Winkler , Nelson, Mullins, Riley & Scarborough, Matthew J. Simmons , Jonesboro, Walter J. Gordon, Sr. , Hartwell, Kevin A. Ross, amici curiae.

BENHAM, Justice.

Hotels.com et al. are online travel companies (OTCs) which book hotel rooms and make other travel arrangements for customers who access their services over the internet. The OTCs' business model, known as the "merchant model," is fully detailed in Expedia v. City of Columbus, 285 Ga. 684, 681 S.E.2d 122 (2009). In sum, the consumer pays the OTC a retail "room rate" and a line item for "taxes and fees" in...

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