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MILLERCOORS, LLC v. ANHEUSER-BUSCH COMPANIES, LLC

19-cv-218-wmc.

385 F.Supp.3d 730 (2019)

MILLERCOORS, LLC, Plaintiff, v. ANHEUSER-BUSCH COMPANIES, LLC, Defendant.

United States District Court, W.D. Wisconsin.

Signed May 24, 2019.

Editors Note
Applicable Law: 15 U.S.C. § 1125
Cause: 15 U.S.C. § 1125 Trademark Infringement (Lanham Act)
Nature of Suit: 840 Trademark
Source: PACER

Attorney(s) appearing for the Case

Anita Marie Boor , Donald Karl Schott , Quarles & Brady, Madison, WI, Christopher A. Cole , Crowell & Moring LLP, Washington, DC, Raija Janelle Horstman , Crowell & Moring LLP, Los Angeles, CA, for Plaintiff.

James Forrest Bennett , Megan Susan Heinsz , Adam Joseph Simon , Dowd Bennett LLP, St. Louis, MO, Jennifer Lynn Gregor , Kendall W. Harrison , Godfrey & Kahn S.C., Michael Patrick Crooks , Von Briesen & Roper, S.C., Madison, WI, for Defendant.

OPINION AND ORDER

During Super Bowl LIII, defendant Anheuser-Busch Companies, LLC, launched an advertising campaign highlighting plaintiff MillerCoors, LLC's use of corn syrup in brewing Miller Lite and Coors Light, as compared to Anheuser-Busch's use of rice in its flagship light beer, Bud Light. This...

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