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UNITY HEALTH PLANS INS. CO. v. IOWA HEALTH SYSTEM

No. 13-cv-845-wmc.

995 F.Supp.2d 874 (2014)

UNITY HEALTH PLANS INSURANCE CORPORATION, Plaintiff, v. IOWA HEALTH SYSTEM d/b/a Unitypoint Health, Defendant.

United States District Court, W.D. Wisconsin.

February 5, 2014.

Attorney(s) appearing for the Case

Albert Bianchi, Jr. , John C. Scheller , Michelle L. Dama , Ian A.J. Pitz , Michael Best & Friedrich, LLP, Madison, WI, S. Edward Sarskas , Michael Best & Friedrich LLP, Milwaukee, WI, for Plaintiff.

Christine Marie Lebron-Dykeman , Alexandria Marie Christian , Edmund J. Sease , Jeffrey David Harty , Mark D. Hansing , Robert Scott Johnson , McKee, Voorhees & Sease PLC, Des Moines, IA, Gregory T. Everts , Matthew J. Splitek , Valerie L. Bailey , Quarles & Brady LLP, Madison, WI, for Defendant.

OPINION & ORDER

WILLIAM M. CONLEY, District Judge.

In this trademark infringement action, plaintiff Unity Health Plans Insurance Corporation ("Unity Health") seeks injunctive relief against defendant Iowa Health System, which began the process of rebranding itself in early March of 2013 as UnityPoint Health (generally identified in the remainder of this opinion by the name under which it now does business, "UnityPoint"). Even though both Unity Health...

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