OPINION & ORDER DENYING PLAINTIFFS' MOTIONS FOR CLASS CERTIFICATION
SEAN F. COX, District Judge.
Buyers and lessees of automobiles equipped with OnStar telematics equipment filed prospective class action complaints against four automobile manufacturers (General Motors Corporation ("GM"), American Honda Motor Company ("Honda"), Subaru of America ("Subaru"), and Volkswagen of America ("VW")), and OnStar Corporation ("OnStar"), asserting consumer protection act and warranty claims. Those actions were consolidated for pretrial proceedings by the Judicial Panel on Multidistrict Litigation. The complaints have since been combined in a Second Master Amended Complaint that seeks certification of nationwide classes.
This matter is currently before the Court on Plaintiffs' Motions for Class Certification as to Defendant OnStar and three manufacturer Defendants: Honda, Subaru, and VW. Plaintiffs ask the Court to certify a nationwide class as to their Michigan Consumer Protection Act claims against OnStar. Plaintiffs also seek class certification of their consumer fraud and express warranty claims against: 1) Honda under the laws of Washington, California, New York, and Florida; 2) Subaru under the laws of Washington, Pennsylvania, New York, and Oregon; and 3) VW under the laws of California, Colorado, New York, and West Virginia.
The parties have conducted extensive class-certification discovery and have fully briefed the issues. A hearing on the motions was held on November 10, 2011. As explained below, because the consumer protection and warranty laws of several states govern Plaintiffs' claims, and because factual variations among the claims abound, Plaintiffs have not met FED. R. CIV. P. 23(b)(3)'s predominance requirement. Accordingly, the Court shall DENY Plaintiffs' Motion for Class Certification.
BACKGROUND A. Procedural Background
Case Management Order No. 1, which was submitted and agreed to by the parties, was entered in this action on January 25, 2008. (D.E. No. 44). That order provided that Plaintiffs would file a Master Amended Complaint ("MAC") and that Defendants may file motions to dismiss the MAC. It also required Plaintiffs to file their Initial Class Statement within 10 days of the Court's ruling on Motions to Dismiss and provided that the statement to be filed by Plaintiffs "shall define the putative class(es) (including any subclasses for which Plaintiffs will seek class treatment.)" (D.E. No. 44 at 7). It further provides that class certification discovery would commence upon the filing of that Initial Class Statement. (Id.).
Plaintiffs filed their MAC on February 25, 2008. (D.E. No. 46). Thereafter, Defendants filed Motions to Dismiss. This Court issued its Opinion & Order on the Motions to Dismiss on February 19, 2009. (D.E. No. 100). Notably, at the time that the Court ruled on the Motions to Dismiss, the Court had not made any rulings regarding choice of law. The Court made rulings concerning several of the grounds presented in the motions to dismiss based on generally applicable law and declined to make rulings on other grounds that required a choice-of-law determination before they could be addressed.
Among other things, this Court ruled that the MAC, as it existed at that time, failed to state an express warranty claim as to any Plaintiff whose express written warranty had expired prior to the cut-off of analog service. The Court did not rule whether or not a Plaintiff whose express written warranty had expired, but who alleged unconscionability, stated a breach of warranty claim.
Plaintiffs' Initial Class Statement
On March 2, 2009, Plaintiffs filed their Initial Class Statement, wherein Plaintiffs stated that they intended to seek certification of the following nationwide classes as to the Manufacturer Defendants:
(D.E. No. 101 at 1-2).
Plaintiffs' SMAC
On April 30, 2009, Plaintiffs filed their Second Master Amended Complaint ("SMAC"). (D.E. No. 113).
The following five counts of the SMAC are asserted against Honda, Subaru, VW, and GM: Count I, asserting claims under the Michigan Consumer Protection Act; Count II, alleging "Unfair and Deceptive Trade Practices In Violation Of All States' Consumer Protection Acts"; Count III, alleging "Breach of Express Warranty" claims; Count IV, alleging breach of implied warranty claims; and Count V, alleging violations of the Magnuson-Moss Warranty Act. The SMAC states that Plaintiffs seek to bring this action on behalf of the same nationwide classes that were identified in Plaintiffs' Initial Class Statement. (See SMAC at ¶ 193). The Breach of Express Warranty Count in the SMAC differs from the MAC in that it alleges that the durational limitations in the Manufacturer Defendants' warranties with respect to analog OnStar equipment were "unreasonable," "unconscionable, invalid and unenforceable." (SMAC at ¶¶ 220-21).
Only Counts I and II of the SMAC, the consumer protection act claims, are asserted against OnStar.
Claims Against GM Are Stayed
On June 1, 2009, GM filed a voluntary petition seeking bankruptcy protection under 11 U.S.C. § 101 et. seq. in the United States Bankruptcy Court for the Southern District of New York. (D.E. No. 126). As of December 16, 2009, Counsel for GM advised the Court that the bankruptcy case was still pending and all claims against GM remain stayed. (See D.E. No. 199). Plaintiffs are not seeking class certification as to any claims asserted against GM. To date, the Court has not received any notice from Plaintiffs indicating that the stay has been lifted, that the claims against GM have been discharged, or that Plaintiffs wish to dismiss the claims against GM.
Choice-Of-Law Rulings
On August 25, 2010, after conducting a choice-of-law analysis as to the consumer protection act and warranty claims asserted against Honda, Subaru and VW, this Court ruled that the law of each Plaintiff's home state (i.e., the law of the state where each Plaintiff resides) shall govern his or her claims. (D.E. No. 250).
Pending Motions For Class Certification
From the outset, Plaintiffs have sought to certify nationwide classes in this action, taking the position that Michigan law should be applied to all claims against all Defendants. Thus, the SMAC includes Count I: "Plaintiffs and The Classes v. All Defendants Violations Of The Michigan Consumer Protection Act." It also contains, as an alternative count, Count II: "Plaintiffs and the Classes v. All Defendants Unfair and Deceptive Trade Practices In Violation Of All States' Consumer Protection Acts," which then asserts claims under the consumer protection acts of the remaining 49 states and the District of Columbia. The SMAC, however, only includes named plaintiffs from Michigan and eight other states.
Plaintiffs have filed separate motions asking this Court to certify class actions as to OnStar, Honda, Subaru, and VW. Both the SMAC — the operative complaint in this action — and Plaintiffs' Initial Class Statement ask the Court to certify OnStar, Honda, Subaru, and VW classes that are different than the classes that Plaintiffs now ask this Court to certify in their motions.
OnStar
Plaintiffs are still asking the Court to certify a nationwide class as to Defendant OnStar, but they have changed the proposed OnStar Class. The OnStar Class that Plaintiffs now ask the Court to certify is as follows:
(Pls.' OnStar Motion at ¶ 1). As Plaintiffs acknowledge, the "proposed OnStar Class differs from the class proposed in the operative complaint in that it excludes commercial purchasers and it requires Class Members to have been subscribers to the OnStar service on December 30, 2006." (Pls.' OnStar Cert. Br. at 5).
Honda, Subaru, and VW
As to Honda, Subaru, and VW, Plaintiffs appear to take a piecemeal approach towards nationwide certification. Plaintiffs seek certification of classes comprising residents of eight different states: California, Colorado, Florida, New York, Oregon, Pennsylvania, Washington, and West Virginia. Plaintiffs could not seek certification as to classes comprising residents of other states because the SMAC does not include any Honda, Subaru, or VW plaintiffs who reside in other states. Yet Plaintiffs seem to take the position that they will seek to certify such additional classes, once they find class representatives from those states:
In addition, like the proposed OnStar Class, the proposed Honda, Subaru and VW Classes differ from the proposed classes in the SMAC and Plaintiffs' Initial Class Statement in that they exclude commercial purchasers and require class members to have been subscribers to OnStar service on December 30, 2006.
Honda
Plaintiffs filed the instant Motion for Class Certification as to Honda, asking this Court to certify classes as to Plaintiffs' claims against Honda consisting of:
(Pls.' Honda Motion at ¶ 1). There are five named Plaintiffs who assert claims against Honda: 1) Marhrjory Gill; 2) Larnell Gill; 3) Charlie Allenson; 4) Armand Pepper; and 5) John Kuller. Marhrjory Gill has since passed away. Mr. Gill seeks to represent California residents; Allenson seeks to represent New York residents; Pepper seeks to represent Florida residents; and Kuller seeks to represent Washington residents.
Subaru
Plaintiffs filed the instant Motion for Class Certification as to Subaru, asking this Court to certify "separate class actions to Plaintiffs' claims against Subaru, on behalf of the following four classes:"
(Pls.' Subaru Motion at ¶ 1). There are six named Plaintiffs who assert claims against Subaru: 1) Gordon Erdenberger; 2) Ann Erdenberger; 3) Murle Kemp; 4) Jason Smith; 5) Melvin Rubertt; and 6) Betty Reubertt. The Erdenbergers seek to represent Pennsylvania residents; the Rubertts seek to represent Washington residents; Smith seeks to represent New York residents; and Kemp seeks to represent Oregon residents.
VW
Plaintiffs filed the instant Motion for Class Certification as to VW, asking this Court to certify class actions as to Plaintiffs' consumer protection act and express warranty claims on behalf of the following classes:
(Pls.' VW Motion at ¶ 1). There are five named Plaintiffs who assert claims against VW: 1) David Busch; 2) Robert Golish; 3) Robert Reishman; 4) Robert Schatz; and 5) Mark Vamos. Busch and Vamos seek to represent New York residents; Golish seeks to represent California residents; Schatz seeks to represent Colorado residents; and Reishman seeks to represent West Virginia residents.
Supplement To SMAC
On June 23, 2011, Plaintiffs filed a "Supplement to Second Master Amended Complaint" (D.E. No. 323), wherein Plaintiffs supplemented the SMAC to include allegations regarding two additional named Plaintiffs, Jason Smith and Armand Pepper. Plaintiffs' Counsel had neglected to include Smith or Pepper in the SMAC, although the parties took discovery as to those individuals. (See D.E. No. 279).
Including Smith and Pepper, there are a total of 29 named Plaintiffs who assert claims against OnStar and the Manufacturing Defendants. Each named Plaintiff who asserts claims against Honda, Subaru or VW also asserts claims against OnStar. For example, Plaintiff John Kuller asserts consumer protection act and warranty claims against Honda under the laws of Washington and also asserts consumer protection act claims against OnStar under Michigan law.
Overview Of The Counts At Issue In The Class Certification Motions
In the pending motions, Plaintiffs seek class certification as to Honda, Subaru, and VW as to Counts II (violation of all states' consumer protection acts) and III (breach of express warranty) of the SMAC. Plaintiffs also seek class certification as to OnStar as to Count I (violation of MCPA) of the SMAC.
Plaintiffs allege that each of the Defendants "knew by August 2002 that their analog-based OnStar equipment would stop working on February 18, 2008. Despite the knowledge that their equipment would stop working in 2008, Defendants continued to sell analog equipment to customers without notifying those customers that the equipment would cease to function. Defendants intentionally concealed from consumers the material fact that their equipment would stop working on February 18, 2008." (SMAC at ¶ 5).
Count I of the SMAC asserts claims against OnStar under the MCPA and alleges that OnStar's statements, representations, omissions, and practices made in connection with their sale or lease of OnStar equipment and service as alleged herein were in violation of the following sections of the MCPA § 445.903:
(SMAC at ¶ 204).
Count II alleges "Unfair and Deceptive Trade Practices In Violation Of All States' Consumer Protection Acts." That Count alleges that Honda, Subaru, and VW's "actions, as complained of herein, constitute unfair competition or unfair, unconscionable, deceptive or fraudulent acts or practices in violation of various state consumer protection statutes listed" in Count II. Count II then alleges that each Manufacturer Defendant has engaged in:
(SMAC at 54-60).
Count III asserts breach of express warranty claims against Honda, Subaru, and VW. They each offered an express warranty on the vehicles purchased or leased by Plaintiffs. Although the terms of the express warranty offered by each of them differ, each warranty is subject to time and mileage limitations: 1) Honda's warranty "begins on the date the vehicle is put into use" and covers the vehicle "for 4 years or 50,000 miles, whichever comes first." (SMAC at ¶ 97); 2) Subaru's warranty is for "3 years or 36,000 miles, whichever comes first." (SMAC at ¶ 94); and 3) VW's "New Vehicle Warranty period is 4 years or 50,000 miles, whichever occurs first." (SMAC at ¶ 91). Plaintiffs allege that:
(SMAC at 61-63) (emphasis added).
B. Factual Background
The parties have conducted extensive class certification discovery in this matter, which reflects the following.
The OnStar System
OnStar is an in-vehicle telematic communications system that enables vehicles with both OnStar equipment and activated OnStar service to have access to emergency service and information, and other services, almost anywhere in the United States and portions of Canada. (SMAC at ¶ 48). The OnStar system was developed in the 1990s. (SMAC at ¶ 47).
OnStar provides telematics services to certain owners of vehicles manufactured by several companies, including GM, Honda, Subaru, and VW. OnStar equipment was included as either standard or optional equipment. Telematic equipment enables persons in vehicles to communicate with OnStar Centers through third-party cellular service providers. (Ex. 4 to Pls.' Br. at 2).
"At various times, OnStar capable vehicles were equipped with three types of wireless cellular equipment: a) Analog-Only; b) Analog/Digital-Ready; and c) Dual-Mode (Analog/Digital)." (MAC at ¶ 53).
In 2002, OnStar equipment used analog signal in order to provide OnStar service. (SMAC at ¶ 4).
The FCC Rule Change
The Federal Communications Commission ("FCC") rules regulating cellular telephone service were adopted when cellular service was initiated in the 1980's. (Abernathy Report, Defs.' Ex. 45 at 1; 67 Fed. Reg. 77175 (Dec. 17, 2002)). At the time the rules were adopted, the FCC required all cellular service providers to offer service in accordance with the compatibility standard for analog systems (Advanced Mobile Phones Service ("AMPS")). (Id.). Over time, new digital technologies emerged. "Because of the FCC's ongoing AMPS requirement, however, cellular carriers desiring to deploy advanced digital technologies had to maintain two networks — a digital network and an analog network — thus effectively dividing the spectrum between these networks." Id. As consumer demand for digital cellular service grew, requiring more spectrum to satisfy demand, cellular carriers urged the FCC to eliminate the AMPS requirement to free up more cellular spectrum for digital services. (Abernathy Report, Defs.' Ex. 45 at 1, at 1-2).
On May 17, 2001, the FCC proposed eliminating the requirement that wireless phone carriers operate analog-based networks, allowing carriers to provide only digital-based networks. (SMAC at ¶ 59) (citing Notice of Proposed Rule Making, 16 FCC Rcd. 11169 (May 17, 2001)). The FCC sought comment on the effect elimination of the rule would have on rural customers and services that use analog technology, such as OnStar. (Defs.' Ex. 45 at 2).
OnStar submitted filings with the FCC opposing the proposed rule change. For example, OnStar filed written comments with the FCC opposing the elimination on July 2, 2001 and August 2, 2001. (See, e.g., Ex. 4 to Pls.' OnStar Br.).
Some, but not all, of the Manufacturer Defendants submitted filings with the FCC opposing the proposed rule change.
On August 8, 2002, the FCC issued a press release stating that it was going to change the rules to allow, but not require, cellular providers to shut down their analog networks in 2008. Plaintiffs' proposed classes begin "with vehicles purchased on or after August 8, 2002, when the FCC publicly announced that it was allowing wireless telephone companies to cease providing analog wireless networks in five years (the `Rule Change')." (Pls.' OnStar Br. at 4).
The actual Analog Sunset Order was published in the Federal Register on December 17, 2002. 67 Fed. Reg. 77175 (Dec. 17, 2002). The FCC decided to eliminate the analog requirement but, because "eliminating the rule immediately without a reasonable transition period would be extremely disruptive to certain customers," the FCC modified its rules requiring the analog standard to "include a sunset period of five years." (Id.).
The FCC rule change was significant as it relates to OnStar and the Manufacturer Defendants because "at various times, OnStar capable vehicles were equipped with three types of wireless cellular equipment: a) Analog-Only; b) Analog/Digital-Ready; and c) Dual-Mode (Analog/Digital)." (MAC at ¶ 53).
In 2002, OnStar equipment used analog signal in order to provide OnStar service. (SMAC at ¶ 4). Vehicles with analog-only equipment were manufactured to operate only on analog wireless networks. (SMAC at ¶ 56). The OnStar equipment in those vehicles cannot be upgraded to work on a digital system. OnStar service to vehicles with analog-only equipment ceased on January 1, 2008. (SMAC at ¶ 56).
Vehicles with analog/digital ready equipment can be upgraded so that their OnStar equipment operates on a digital wireless network. (SMAC at ¶ 57). Vehicles with Dual-Mode hardware can use existing OnStar equipment with digital signals and do not require any upgrade.
GM has manufactured vehicles with all three types of OnStar equipment.
The OnStar equipment that was in vehicles manufactured by Honda, VW, and Subaru was analog-only equipment. Thus, it cannot be upgraded.
OnStar's Disclosures Regarding The Analog Sunset Order
Anthony DiSalle has been OnStar's Vice President of sales and marketing since 2002. (DiSalle Dep., Defs.' Ex. 77, at 11). DiSalle testified that in early 2003, OnStar developed a plan to communicate information regarding the Analog Sunset Order to subscribers and vehicle purchasers, with an objective to get the messaging into multiple pieces of communications at around the same time, in June 2003. (Id. at 35, 51-54). OnStar submitted evidence that the Analog Sunset Order and analog to digital ("ADT") issues were communicated to subscribers and potential vehicle purchasers through multiple means, which include but are not limited to, the following disclosures.
OnStar's subscriber agreements with its customers include written terms and conditions ("T&C's"), which are subject to change. (See, e.g Defs.' Ex. 2 at 1) ("Once your Services have been activated, you are agreeing to be bound by these Terms and Conditions as they may be updated from time to time unless you contact OnStar to decline Services."). Since 2002, the current version of the OnStar T&C's has been posted on the OnStar website. (Gilstorf. Decl. at ¶ 7).
Since 2003, OnStar's T&C's have contained disclosures regarding the Analog Sunset Order, and those disclosures have changed over time. OnStar's T&C's that went into effect in June 2003 included the following information:
(Defs.' Ex. 1).
Beginning in June, 2003, information regarding the FCC rule change was posted on the OnStar website, in the form of questions and answers. (DiSalle Dep. at 206). Defendants' Exhibit 4 contains the questions and answers that were posted on the OnStar website in June of 2003, which include:
All OnStar-equipped vehicles will have one of three types of hardware: Analog-only: Most 2003 model year and earlier vehicles have analog-only hardware. Fortunately, the FCC ruling requires that U.S. wireless carriers provide reliable, nationwide analog service up until February 2008. We do not anticipate that OnStar service will be impacted in any way during the five-year transition period. However, if the carriers for OnStar elect to only provide digital service after that, then beginning Feb. 16, 2008, OnStar service will only be available through dual-mode (analog/digital) hardware.
(Id. at 208; Defs.' Ex. 4). As of March 2, 2004, OnStar's website had the questions and answers contained in Defendants' Exhibit 5, which are very similar. (DiSalle Dep. at 212).
On June 2, 2003, OnStar Call Center employees were provided information on how to answer questions from callers regarding the Analog Sunset Order. (Defs.' Ex. 6). Among other things, the advisors were instructed as to how to advise callers how determine the type of OnStar equipment in a new or used vehicle:
(Defs.' Ex. 6) (Italics in original).
On June 27, 2003, OnStar sent all GM dealers a letter regarding the Analog Sunset Order and OnStar's plan to communicate the information to customers:
(Defs.' Ex. 11) (emphasis added). The "attached communications piece" that OnStar attached to that letter, and asked dealers to provide to prospective customers, stated, in pertinent part:
(Id.) (bolding in original).
OnStar has its own publication called OnStar Magazine, that it sends to OnStar's existing subscribers and to dealers, so they can put them out in their waiting rooms. (DiSalle Dep. at 60 & 68). The Summer 2003 issue of OnStar Magazine stated, in pertinent part:
(Id.; Defs.' Ex. 9) (bolding in original).
Beginning in 2003, factory-applied OnStar window labels were affixed to new GM 2004 and later model year vehicles, identifying the type of OnStar equipment in the vehicle and providing information about the impact of the Analog Sunset Order. (See e.g. Defs.' Ex. 7).
Beginning in 2003, OnStar provided dealers with OnStar Dealer Pocket Guides that contained information on how to determine the type of OnStar equipment in a given vehicle and information on the Analog Sunset Order. (See Defs.' Exs. 12, 16-21). The information in those guides changed over time.
The OnStar Owner's Guide for 2004 and later model years, which was in the glove box of all new vehicles with OnStar equipment, stated the type of the equipment in the vehicle and information on the Analog Sunset Order. (See Defs.' Ex. 8) ("This vehicle is equipped with Analog/Digital Ready hardware. FCC ruling 02-229 eliminates the requirement that wireless carriers support the analog network after February 16, 2008. As a result of this ruling, if the carriers for OnStar elect to provide only digital service commencing on 2/16/08, the system in the vehicle will not operate. Visit OnStar.com for further details.").
The OnStar T&C's that went into effect on July 2004 included the following information regarding the Analog Sunset Order and OnStar equipment:
(Defs.' Ex. 2) (bolding in original). The July 2004 OnStar T&C's were mailed to existing subscribers, as an insert to the Fall/Winter 2004 OnStar Magazine. (Defs.' Ex. 10; Gilstorf Decl. at ¶ 7).
The December 2004 OnStar T&C's were mailed or e-mailed to all existing subscribers in the first half of 2005. (Gilstorf. Decl. at ¶ 7). They contained the following information:
(Defs.' Ex. 3).
In March of 2005, OnStar and GM offered a program to OnStar subscribers with ungradable OnStar equipment (i.e., analog/digital ready equipment), under which they could receive a free upgrade if the vehicle owner signed a three-year subscription plan for OnStar services. (See Defs.' Exs. 23-25). Approximately 4,600 people accepted that offer and had their OnStar equipment upgraded. (DiSalle Dep. at 151-52).
Information Provided By Other Sources
Information regarding the Analog Sunset Order, and its impact on OnStar service, was also available through other sources. For example, information was conveyed in media sources, including newspaper articles.
On August 7, 2002, USA Today published an article titled "Analog phones could hang it up" that stated that the "Federal Communications Commission is expected to give wireless carriers permission to shut down their analog networks in five years," and noted "the move could pose problems for consumers." The article stated that "[s]ome emergency-button car cell phone systems, such as OnStar, are analog. They would have to upgrade to digital in five years." (Defs.' Ex. 41).
On May 27, 2004, the Orlando Sentinel published a newspaper article titled, "GM's OnStar Can Be Lifesaver, Well Worth Price." (Id.). That article stated, in pertinent part:
(Id.).
At various times, the Manufacturer Defendants also provided certain disclosures regarding the FCC Ruling.
For example, VW's vehicle brochure for the model-year 2005 Audi A8 contained the following statement: "Recently, the U.S. Federal Communications Commission (FCC) ruled that wireless telephone carriers are required to fully support the analog wireless network until February 16, 2008. After that date, it is likely that the analog wireless network will be phased out, rendering analog devices inoperable." (VW's Ex. E, Pls.' Responses to Reqs. for Admission, at ¶ 81). Other VW brochures for 2005 VW models, including the 2005 Phaeton, included that same information. (Id. at ¶¶ 83 & 84).
Class Certification Discovery From Named Plaintiffs
The extensive class certification discovery in this matter includes discovery obtained from the named Plaintiffs. Discovery as to several named Plaintiffs is included below.
Robert Golish
Robert Golish is a resident of California. (SMAC at ¶ 29). On May 15, 2005, Golish purchased a new 2005 VW Phaeton with manufacturer-installed OnStar equipment from a dealer in California. (SMAC at ¶ 163).
Golish testified that he received a VW brochure from the dealership before he purchased his vehicle. (Defs.' Ex. 71 at 41).
It is undisputed that VW's brochure for the 2005 Phaeton included the following disclosure: "Recently, the U.S. Federal Communications Commission (FCC) ruled that wireless telephone carriers are required to fully support the analog wireless network until February 16, 2008. After that date, it is likely that the analog wireless network will be phased out, rendering analog devices inoperable." (VW's Ex. E, Pls.' Responses to Reqs. for Admission, at ¶ 83).
During his deposition, Golish testified that he understands what the disclosure in the 2005 Phaeton brochure means:
(Golish Dep. at 39-40).
Golish testified that he does not know whether the Phaeton brochure he received contained that information. (Id. at 41).
John Irvine
In September of 2002, John Irvine purchased a 2002 Cadillac Seville with manufacturer-installed OnStar equipment. (SMAC at ¶ 141; Irvine Dep., Defs.' Ex. 62A, at 15).
In August of 2006, the OnStar equipment in Irvine's vehicle was upgraded under a program offering a free upgrade if the vehicle owner signed a three-year subscription plan for OnStar services. (Irvine Dep. at 18-19; Ex. 14 to Irvine Dep.; Defs.' Exs. 24 & 25).
Again, the OnStar class that Plaintiffs seek to certify consists of "All persons or entities residing in the United States who between August 8, 2002 and December 2006, purchased or leased a vehicle equipped with an analog OnStar system and were subscribers as of December 31, 2006 and who owned the vehicle as of December 31, 2007, (1) for whom no upgrade to digital service was offered, or (2) who paid for or were required to pay to upgrade to digital OnStar service." (Pls.' OnStar Motion at ¶ 1) (emphasis added). Because Irvine was offered and received a free upgrade, he is not a member of the proposed class. Despite the fact that class certification revealed this to be true, Plaintiffs' Counsel included Irvine among the named Plaintiffs in the OnStar Motion for Class Certification and submitted a declaration from Irvine stating that he is "ready and willing to represent the class in this case."
Plaintiffs later acknowledged, in their Reply Brief as to the OnStar motion, that Irvine is not a member of the proposed OnStar Class. (D.E. No. 316 at 3 n.4).
Bruce Johnson
In 2006, Bruce Johnson purchased a used 2005 Buick Park Avenue with manufacturer-installed OnStar equipment from Liberty Buick, a dealer in Arizona. (SMAC at ¶ 126; Johnson Dep., Defs.' Ex. 58, at 15). Johnson subscribed to OnStar service after purchasing the used vehicle (SMAC at ¶ 126) but, because the equipment in his vehicle cannot be upgraded, it was inoperable after the sunset date.
During class certification discovery, Johnson testified that, at the time that he was shopping for that vehicle, he was aware that the "switchover" from analog to digital was coming in the future. (Id. at 15-17). Johnson and his wife told the salesperson at the dealership that they "wanted to make sure OnStar would work long term after the changeover." (Id. at 17). Johnson knew the OnStar equipment in the vehicle he purchased was not already set to work on a digital network. (Id. at 23). The salesperson, however, told Johnson and his wife that the OnStar equipment in the vehicle could be upgraded but in fact it cannot be upgraded. (Id. at 17 & 23, 27). Thus, Johnson testified that the salesperson at the dealer told him that the existing OnStar equipment in the vehicle could be upgraded, which was untrue, and that Johnson purchased the vehicle based on that salesperson's representation. (Id. at 27).
Johnson further testified that, at the time he purchased the vehicle, no representations about the equipment had been made to him by anyone at OnStar:
(Id. at 26). Johnson did not speak to anyone at OnStar until after he had purchased the vehicle.
(Id. at 25).
Murle Kemp and Bradley Reich
Murle Kemp, a resident of Oregon, purchased a 2004 Subaru Outback with manufacturer-installed OnStar equipment. (SMAC at ¶¶ 35 & 175). Kemp is the only named Plaintiff who seeks to represent a Subaru class on behalf of Oregon residents. (See Pls.' Subaru Br. at 7).
Bradley Reich is a resident of Colorado who purchased a new 2003 Saab 9-3 with manufacturer-installed OnStar equipment. (SMAC at ¶¶ 25 & 155).
Kemp and Reich are not members of the proposed classes because, as they each testified to during their depositions, they each no longer owned their vehicles on December 31, 2007, the date of the analog shutdown. (See, e.g., Defs.' Ex. 61 at 78-79).
Indeed, Plaintiffs' Counsel acknowledged that Kemp and Reich are not members of the proposed classes in Plaintiffs' OnStar Reply. (D.E. No. 316, at 3 n.4). Thus, there is no named Plaintiff who could represent a Subaru class of Oregon residents. The Court therefore cannot certify a Subaru class of Oregon purchasers because there is no class representative for same.
John Kuller
John Kuller is a resident of Washington. (SMAC at ¶ 27). On October 16, 2003, Kuller purchased a new 2004 Acura RL with manufacturer-installed OnStar equipment. (SMAC at ¶ 159). Kuller testified that he first learned of the analog system was "shutting down" after he purchased his vehicle, but sometime prior to September 3, 2004. (Kuller Dep., Defs.' Ex. 65, at 42 & 60). When asked if recalls how he found out that the analog system was shutting down, Kuller responded, "No, other than from my reading and pursuit of the Internet, and car friends that may have been aware." (Id.). Thus, Kuller learned of the analog shutdown from sources other than OnStar or Honda.
Carey Stein
Proposed class representative Carey Stein leased a 2004 Cadillac CTS from Weil Olds Cadillac Hummer in Libertyville, Illinois on November 1, 2003. (Stein Dep., attached as Def. Ex. 55, at 5-7; Stein Decl., attached as Pls.' Ex. 25). Stein later purchased the vehicle on August 29, 2007, shortly before his lease expired. (Stein Dep. at 17-18).
Prior to purchasing his vehicle, on May 24, 2007, Stein received a letter from OnStar stating, in pertinent part:
(5/24/07 Letter, attached as Ex. A to Stein Decl., D.E. No. 264-26 at 103). Thus, Stein acknowledges that before he purchased the vehicle, he had "received written notice from OnStar that the OnStar telematics system" in the vehicle "would not work after December 2007 and that [his] OnStar service would be terminated." (Stein Decl.).
Stein testified that he ultimately chose not to upgrade the OnStar equipment in the vehicle he purchased:
(Stein Dep. at 26-27; 53, 56).
Mark Vamos
On February 28, 2004, Mark Vamos purchased a new 2004 Volkswagen Passat Wagon with manufacturer-installed OnStar equipment from VW of Onenta, located in New York. (SMAC at ¶ 31). At the time of purchase, Vamos resided in New York.
At the time the SMAC was filed, however, Vamos resided in Texas and he still resides in Texas today. (SMAC at ¶ 167; Vamos Decl.).
Because Vamos currently resides in Texas, he is not a member of the proposed VW Class, which is limited to "individuals and entities" "who are residents of California, Colorado, New York or West Virginia." Nevertheless, Plaintiffs' Counsel submitted a declaration from Vamos stating that he is "ready and willing to represent the class." (Id.).
ANALYSIS
"Class certification is governed by Federal Rule of Civil Procedure 23." Wal-Mart Stores, Inc. v. Dukes, 131 S.Ct. 2541, 2548 (June 20, 2011). A "trial court has broad discretion in deciding whether to certify a class, but that discretion must be exercised within the framework of Rule 23." In re American Medical Sys., Inc., 75 F.3d 1069, 1079 (6th Cir. 1996); see also Pilgrim v. Universal Health Card, LLC, ___ F.3d ___, 2011 WL 5433770 at *2 (6th Cir. Nov. 10, 2011).
"Rule 23 does not set forth a mere pleading standard. A party seeking class certification must affirmatively demonstrate his compliance with the Rule — that is, he must be prepared to prove that there are in fact sufficiently numerous parties, common questions of law or fact, etc." Wal-Mart Stores, Inc., 131 S.Ct. at 2551. The Sixth Circuit has explained that "[m]ere repetition of the language of Rule 23(a) is not sufficient. There must be an adequate statement of the basic facts to indicate that each requirement of the rule is fulfilled. Maintainability may be determined by the court on the basis of the pleadings, if sufficient facts are set forth, but ordinarily the determination should be predicated on more information than the pleadings will provide . . . The parties should be afforded an opportunity to present evidence on the maintainability of the class action." In re American Medical Sys., Inc., 75 F.3d at 1079 (quoting Weathers v. Peters Realty Corp., 499 F.2d 1197, 1200 (6th Cir. 1974)).
The Supreme Court has recognized that sometimes it is necessary for the court to "probe behind the pleadings before coming to rest on the certification question," and that certification is proper only if the trial court is satisfied, after a "rigorous analysis," that the prerequisites of Rule 23(a) have been satisfied. Wal-Mart Stores, Inc., 131 S.Ct at 2552. "Frequently that `rigorous analysis' will entail some overlap with the merits of the plaintiff's underlying claim. That cannot be helped." Id. Going beyond the pleadings is necessary because a court must understand the claims, defenses, relevant facts, and applicable substantive law in order to make a meaningful determination of the certification issues. Madison v. Chalmette Refining, LLC, 637 F.3d 551, 555 (5th Cir. 2011); Reeb v. Ohio Dept. of Rehabilitation and Correction, 435 F.3d 639, 644-45 (6th Cir. 2006).
The party seeking class certification bears the burden of establishing that all prerequisites for class certification are satisfied. In re American Medical Sys., Inc., 75 F.3d 1069, 1079 (6th Cir. 1996).
"Given the huge amount of judicial resources expended by class actions, particular care in their issuance is required." Pipefitters Local 636 Ins. Fund v. Blue Cross Blue Shield of Michigan, ___ F.3d ___, 2011 WL 3524325 at *9 (6th Cir. 2011).
Under Rule 23(a), the party seeking certification must demonstrate, first, that: 1) the class is so numerous that joinder of all members is impracticable; 2) there are questions of law or fact common to the class; 3) the claims or defenses of the representative parties are typical of the claims or defenses of the class, and 4) the representative parties will fairly and adequately protect the interests of the class. "Second, the proposed class must satisfy at least one of the three requirements in Rule 23(b)." Id.
I. Rule 23(a) Requirements
"The class action is `an exception to the usual rule that litigation is conducted by and on behalf of the individual named parties only." Wal-Mart Stores, Inc., supra, at 2550 (quoting Califano v. Yamasaki, 442 U.S. 682, 700-01 (1979)). In order to warrant a departure from that rule, a class representative must be part of the class and possess the same interest and suffer the same injury as the class members. Id. "Rule 23(a) ensures that the named plaintiffs are appropriate representatives of the class whose claims they wish to litigate. The Rule's four requirements — numerosity, commonality, typicality, and adequate representation — `effectively limit the class claims to those fairly encompassed by the named plaintiff's claims.'" Id. (citations omitted).
A. Numerosity
Rule 23(a)(1) requires that the class be "so numerous that joinder of all members is impracticable." FED. R. CIV. P. 23(a)(1).
"To prove numerosity, [Plaintiffs] must demonstrate that the putative class is `so numerous that joinder of all members is impracticable.'" Golden v. City of Columbus, 404 F.3d 950, 965 (6th Cir. 2005) (quoting FED. R. CIV. P. 23(a)(1)). There is no strict numerical test for determining impracticability of joinder and the requirement requires examination of the specific facts of each case. Id. "Nevertheless, while `the exact number of class members need not be pleaded or proved, impracticability of joinder must be positively shown, and cannot be speculative.'" Id.
As a practical matter, OnStar, Subaru and Honda do not appear to dispute that the numerosity requirement could be met here.
VW, however, does contest numerosity. VW notes that Plaintiffs have offered only speculation as to the actual number of class members. VW further asserts that information it "only very recently received from OnStar in light of Plaintiff's changed class definitions shows that Plaintiffs cannot establish numerosity in West Virginia:"
(VW's Br. at 35).
Although the parties engaged in extensive class certification discovery, Plaintiffs do not identify the number of individuals or entities that would be included within each of the proposed classes. Thus, they have not met their burden.
The Court concludes that the reason why Plaintiffs have not identified the number of proposed class members is because, for a number of reasons, the proposed classes are not ascertainable without individualized inquiries.
"The existence of an ascertainable class of persons to be represented by the proposed class representative[s] is an implied prerequisite of Federal Rule of Civ Procedure 23." John v. National Sec. Fire and Cas. Co., 501 F.3d 443, 445 (5th Cir. 2007) (cited with approval in Romberio v. Unumprovident Corp., 385 Fed.Appx. 423, 431 (6th Cir. 2009)). As such, a class definition should be based on objective criteria so that class members may be identified without individualized fact finding. Id.; Crosby v. Social Sec. Admin., 796 F.2d 576, 580 (1st Cir. 1986); see also 7A Wright & Miller, FEDERAL PRACTICE AND PROCEDURE, § 1760 (3d ed.) (The class description must be "sufficiently definite so that it is administratively feasible for the court to determine whether a particular individual is a member.")
In their Motions for Class Certification, Plaintiffs assert generally that the identity of class members is ascertainable through "data maintained by OnStar." The data maintained by OnStar, however, will not be sufficient to determine if any given individual meets all of the requirements of a given proposed class. Individualized inquiries will be required.
This problem is illustrated by the fact that Plaintiffs' own counsel has had difficulty in identifying which of the 29 named Plaintiffs would be members of the proposed classes. For example, Plaintiffs' Counsel believes that Vamos is a member of the VW Class. Vamos, however, purchased his vehicle in New York but now resides in Texas, and he is therefore not a member of the proposed VW class — which is limited to individuals "who are residents of California, Colorado, New York or West Virginia." The OnStar subscriber data base does not contain information as to the current states of residence for its former subscribers and Vamos is certainly not the only individual who purchased a vehicle in one state but now resides in another state.
Plaintiffs' Counsel also believed that Reich and Kemp were in the proposed classes and submitted declarations from those individuals. Because Reich and Kemp no longer owned their vehicles on December 31, 2007, however, Plaintiffs' Counsel acknowledged in their OnStar Reply Brief that they are not in the proposed classes. The OnStar subscriber data base obviously does not contain information as to whether a former OnStar subscriber sold his or her vehicle after they stopped subscribing to OnStar. The fact that Reich and Kemp had sold their vehicles only came to light when they were deposed.
B. Commonality
Commonality is the rule requiring a plaintiff to show that "there are questions of law or fact common to the class." FED. R. CIV. P. 23(a)(2). "That language is easy to misread, since `[a]ny competently crafted class complaint literally raises common `questions.'" Wal-Mart Stores, Inc., 131 S.Ct at 2551. In Wal-Mart Stores, Inc., the Supreme Court noted examples of common questions that were raised in that case and then explained that they are not sufficient to establish commonality under Rule 23:
Commonality requires the plaintiff to demonstrate that the class members have suffered the same injury. Id. "This does not mean merely that they have all suffered a violation of the same provision of law." Id.
The plaintiffs' "claims must depend upon a common contention" and that common contention "must be of such a nature that it is capable of classwide resolution — which means that determination of its truth or falsity will resolve an issue that is central to the validity of each one of the claims in one stroke." Id. at *7. As the Supreme Court further explained:
Wal-Mart Stores, Inc., supra, at 2551 (internal citations omitted.) (emphasis in original).
Here, Plaintiffs' Motions for Class Certification were all filed before the Supreme Court issued Wal-Mart Stores, Inc. Thus, Plaintiffs assert that showing one common question of law or fact is sufficient to establish commonality and Plaintiffs offer the same kinds of broad questions that the Court found insufficient in Wal-Mart Stores, Inc. (e.g., did all class members' OnStar equipment cease to function on December 31, 2007?). Because they did not have the benefit of Wal-Mart Stores, Inc., Plaintiffs have not identified a common contention that is capable of classwide resolution and which the "determination of its truth or falsity will resolve an issue that is central to the validity of each one of the claims in one stroke."
Even if they could do so, however, as explained later, the Court concludes that Plaintiffs cannot establish that common questions of fact or law common to class members predominate over individual issues.
C. Typicality
Rule 23(a) requires that "the claims or defenses of the representative parties are typical of the claims or defenses of the class." FED. R. CIV. P. 23(a)(3). "The premise of typicality is simply stated: as goes the claim of the named plaintiff, so go the claims of the class." Sprague v. General Motors Corp., 133 F.3d 388, 399 (6th Cir. 1998). As in Sprague, the Plaintiffs cannot show that here.
In Sprague, the Sixth Circuit found that typicality was lacking where, in pursuing their own claims, the named plaintiffs could not advance the interests of the entire class. The court explained:
Id.
As will be discussed in more detail in the predominance section of this Opinion & Order, due to the nature of their claims, there are individualized issues that would have to be determined as to each Plaintiff (e.g., reliance or causation). In addition, Defendants may assert unique defenses against each class member's consumer protection act and warranty claims (e.g., expiration of warranty term or statute of limitations defense). As this Court explained in Serrano, where a defendant has unique defenses against each class member's individual claim, a case is unsuitable for class action:
Serrano v. Cintas Corp., 2009 WL 910702 at *8 (E.D. Mich. 2009).
Here, Proof or disproof of a given named plaintiff's consumer protection or warranty act claim will not necessarily prove or disprove the claims of any other class members. For example, if OnStar is able to disprove Bruce Johnson's claims (see pages 56-57 of this Opinion & Order), or disprove Carey Stein's claims (see page 49 of this Opinion & Order), that would not prove or disprove any other Plaintiff's claims against OnStar.
D. Adequacy Of Representation
"Rule 23(a)(4) allows certification only if `the representative parties will fairly and adequately protect the interests of the class.'" In re American Medical Sys., Inc., 75 F.3d at 1083. "This prerequisite is essential to due process, because a final judgment in a class action is binding on all class members." Id. The Sixth Circuit has articulated two criteria for determining adequacy of representation: 1) the representative must have common interests with unnamed members of the class; and 2) it must appear that the representatives will vigorously prosecute the interests of the class through qualified counsel. Id. "The adequate representation requirement overlaps with the typicality requirement because in the absence of typical claims, the class representative has no incentives to pursue the claims of the other class members." Id.
It is well established that "the party seeking the class certification bears the burden of proof" and that Rule 23(a) contains four prerequisites, including adequacy of representation, "which must all be met before a class can be certified." In re American Medical Sys., Inc., 75 F.3d at 1079 (emphasis in original).
Plaintiffs do not have a named Plaintiff who can represent the proposed Subaru class of Oregon residents. Thus, the Court cannot certify a Subaru class of Oregon residents.
If all of the other requirements for class certification were met, this Court does not believe that adequacy of representation would pose a significant obstacle to certification — except as to the proposed Subaru class of Oregon residents. Because, as explained below, the Court concludes that Rule 23(b)'s predominance requirement is not met, the Court need not analyze this requirement further.
II. Rule 23(b) Requirements
If the party seeking certification demonstrates that the requirements of Rule 23(a) are met, then the Court must consider whether one of the three requirements in Rule 23(b) has been met. Here, Plaintiffs assert only
"Rule 23(b)(3) states that a class may be maintained where `questions of law or fact common to class members predominate over any questions affecting only individual members,' and a class action would be `superior to other available methods for fairly and efficiently adjudicating the controversy.'" Wal-Mart Stores, Inc., 131 S.Ct at 2549 n.2.
"Subdivision (b)(3) parallels subdivision (a)(2) in that both require that common questions exist, but subdivision (b)(3) contains the more stringent requirement that common issues `predominate' over individual issues." In re American Medical Sys., Inc., 75 F.3d at 1084 (emphasis added).
A. Predominance Requirement As To Motion To Certify MCPA Claims Against OnStar
Here, Plaintiffs are asking this Court to certify a nationwide class as to Plaintiffs' MCPA claims against OnStar. Plaintiffs allege that "OnStar's statements, representations, omissions, and practices made in connection with their sale or lease of OnStar equipment and service as alleged herein were in violation of the following sections of the MCPA § 445.903(1):
(SMAC at ¶ 204).
"The provisions of the MCPA are to be construed with reference to the common-law tort of fraud." Kussy v. Home Depot U.S.A., Inc., 2006 WL 3447146 (E.D. Mich. 2006) (citing Mayhall v. A.H. Pond Co., Inc., 129 Mich.App. 178 (1983)).
A material fact for purposes of the MCPA is "one that is important to the transaction or affects the consumer's decision to enter into the transaction." Zine v. Chrysler Corp., 236 Mich.App. 261, 283 (1999). For purposes of the MCPA, a "transaction" is the business conducted between the parties. Id. at 280.
The Court concludes that the MCPA claims asserted by the proposed OnStar class raise numerous individualized issues that predominate over any common issues. Below are just a few examples of such individualized issues.
1. Individual Inquiries Regarding Reliance
OnStar contends that reliance is a required element of Plaintiffs' MCPA claims and, under the facts of this case, that element requires individualized determinations.
"Subsection 3(1)(s) [of the MCPA] prohibits making an omission that tends to mislead or deceive any consumer, but only if the omitted fact could not be reasonably known by that consumer. Thus, the issue is not whether the omission is misleading to a reasonable consumer but whether the consumer could reasonably be expected to discover the omission at issue." Zine, 236 Mich.App. at 398. OnStar contends that this creates individual reliance questions since if a consumer reasonably could have discovered the omission, he could not rely on it under the MCPA.
Under Zine, in order for a fact or omission to be "material" for purposes of the MCPA, it must be "one that is important to the transaction or affects the consumer's decision to enter into the transaction." Zine v. Chrysler Corp., 236 Mich.App. 261, 283 (1999). OnStar contends that "in order to recover under the MCPA, putative class members would have to establish that any alleged misrepresentation or omission was material to them and that they relied on the alleged omission or misrepresentation in entering into the vehicle purchase or lease transaction." (OnStar's Br. at 31).
Plaintiffs assert that reliance need not be individually proven because the Plaintiffs can establish reliance on a class-wide basis using a reasonable consumer standard. Plaintiffs primarily rely on Dix and Gasperoni. Dix v. American Bankers Life Assur. Co. of Florida, 429 Mich. 410 (1987); Gasperoni v. Metabolife International, Inc., 2000 WL 33365948 (E.D. Mich. 2000).
In Dix, the Michigan Supreme Court ruled that "members of a class proceeding under the [MCPA] need not individually prove reliance on the alleged misrepresentations. It is sufficient if the class can establish that a reasonable person would have relied on the representations." Dix, 429 Mich. at 418. The court explained that while a "class action should not be allowed if practical problems would make it unmanageable, the issues of fact and law presented in the Consumer Protection Act count do not differ so much from claim to claim that a class action would not be manageable." Id. The court noted that alleged misrepresentations that formed the basis of the MCPA count in that case were "all substantially similar."
In Gasperoni, the plaintiffs sued the defendant manufacturer of a diet product called Metabolife 356 for failure to warn consumers that an ingredient in the product is capable of producing adverse health problems. "The product label identifie[d] Metabolife 356 as an `herbal formula to enhance your diet and provide energy,' and state[d] that the product is `indendently laboratory tested for safety.' (`*Based upon multi-species clinical laboratory testing.')." Id. at *1. The plaintiffs, "who purchased and ingested Metabolife 356," claimed that "Metabolife's labeling is deceptive and misleading because it fails to warn Michigan consumers of the adverse health effects of ephedrine, it fails to adequately disclose to consumers that the use of the product has not been clinically tested or FDA approved, and it fails to warn consumers that possession of a certain amount of ephedrine (the equivalent of 10 bottles of Metabolife 356) is against Michigan law and actually encourages consumers to possess such amounts by giving them a discount for purchases of 10 bottles or more." Id. The plaintiffs asserted that the defendant's product labeling constituted a fraudulent misrepresentation under the MCPA. Id.
The defendant manufacturer opposed class certification, asserting that individual issues predominated over common issues. The defendant asserted that an individualized inquiry would be necessary for each class member in order to establish reliance. Replying on Dix, the district court ruled that reliance could be established in that case on a class-wide basis. Before so concluding, however, the district court expressly noted that the "essence of plaintiffs' case is that the bottle label is deficient and incomplete." Id. at *6 (emphasis in original). Thus, the "only legal issue to be decided" in that case was is "whether the label, taken as a whole, is materially misleading." Notably, "every purchaser" was exposed to the information on the label. Id.
OnStar contends that, under the facts and circumstance of this case, "Plaintiffs cannot show that any misrepresentations or omissions were `substantially similar,' let alone the same, among the members of the putative class which encompassed vehicle purchases over a 4 ½ year period. To the contrary, the record establishes that putative class members purchased their new or used vehicles from other persons or independent dealerships, had individual interactions with sales persons, were provided different documents with different forms of disclosure, and in many instances performed their own individual investigations prior to the purchase or lease of the vehicles. Further compounding the issue, the disclosure information changed over the 4 ½ year class period." (OnStar's Br. at 32). OnStar asserts that, "[u]nder these circumstances, it would be impossible to apply a `reasonable consumer' standard since there is no common representation or omission to measure. In short, where the record establishes that no common representation or omission exists, and that materiality and reliance, required elements under the MCPA, would vary from consumer to consumer, the use of a reasonable consumer standard is not even possible." (OnStar's Br. at 33).
The Court agrees that, under the unique circumstances presented here, it would be impossible for this Court to apply a reasonable consumer standard as to reliance class-wide because the putative class members received different disclosures, from different sources, at different times, and the disclosures changed over time.
Moreover, there is no dispute that an individual asserting a claim under subsection (s) of the MCPA for a defendant's failure to "reveal a material fact, the omission of which tends to mislead or deceive the consumer, and which fact could not reasonably be known by the consumer" must establish reliance. If, in certifying a class action under FED. R. CIV. P. 23, this Court were to apply a "reasonable person" standard to determine reliance on a class-wide basis, that would prevent Defendant OnStar from asserting a statutory defense that it would be able to assert in an individual action. To do so would go against the Supreme Court's recent decision in Wal-Mart Stores, Inc., wherein it stated:
Wal-Mart Stores, Inc., supra, at *15.
2. Individual Inquiries Regarding Damages
An individual asserting a claim under the MCPA can recover "actual damages or $250.00, whichever is greater, together with reasonable attorneys' fees." M.C.L. § 445.911(2). With respect to class actions, however, the damages that may be recovered by a class member are limited to the "actual damages" caused by the violation of the Act. M.C.L. § 445.911(3).
Plaintiffs' claim that OnStar's violation of the MCPA proximately caused damages to Plaintiffs and Class members, including: a) the amount paid for their OnStar equipment; b) the cost for repair, replacement or upgrade; c) additional fees and costs to renew service; and d) their inability to obtain OnStar service after December 31, 2007. (SMAC at ¶ 206).
OnStar asserts that "because of the individual inquiry needed to establish a class member's actual damages, as least three district courts have held that certification of a damage class is not appropriate under the MCPA." (OnStar's Br. at 28). On Star directs the Court to the following three cases: Peters v. Cars-to-Go, 184 F.R.D. 270, 278 (W.D. Mich. 1998) (declining to certify damage class because determination of actual damages under MCPA would require an individual analysis); Van Vels v. Premier Athletic Ctr. of Plainfield, Inc., 182 F.R.D. 500, 509 (W.D. Mich. 1998) (declining to certify damage class because determination of class members' actual damages would require individual proofs); Lackowski v. Twin Lab Corp., 2001 U.S. Dist. LEXIS 25634, at *24-25 (E.D. Mich. 2001) (same).
OnStar contends that determining whether any given member of the proposed class can establish actual damages, and what such damages would be, would require inherently individual inquiries. The Court agrees. Below are just two examples of such individualized damages inquiries.
a. Individual Inquiries To Determine If Class Member Had Knowledge Prior To Purchase Or Lease
The record establishes that information regarding the Analog Sunset Order, and its effect on OnStar equipment and service, was available to putative class members from a variety of sources. OnStar asserts that any class member who had actual knowledge of the change and its impact on the OnStar equipment in his or her vehicle and purchased or leased the vehicle anyway cannot establish any injury under the MCPA because they cannot establish a violation of the MCPA. The Court agrees.
Named Plaintiff Carey Stein illustrates this issue. It is undisputed that before Stein purchased his vehicle, OnStar notified him in writing that the OnStar telematics system in the vehicle he had leased was analog only and would not work after December 2007 unless he upgraded the equipment.
Class members like Stein, who at the time of purchase had full information regarding the OnStar equipment and the effect the analog shut-down would have on that equipment and purchased their vehicle anyway, likely have no claim under the MCPA. See Kussy v. Home Depot USA, Inc., 2006 U.S. Dist. LEXIS 90024, *17-19 (E.D. Mich. 2006) (because plaintiff knew the true facts at the time of purchase, his MCPA claim failed). Yet, such class members could not be identified without obtaining discovery.
b. Individual Inquiries To Determine Any Damages For The Inability To Obtain OnStar Service After December 31, 2007
The damages that the proposed class seeks to recover from OnStar include damages to compensate Plaintiffs for "their inability to obtain OnStar service after December 31, 2007." (SMAC at ¶ 206).
OnStar contends that "many members of the proposed class may not have valued the OnStar service, and therefore the loss of the service caused them no `actual damages.' As noted by Stombom in his expert report, by choosing not to upgrade their vehicles, many class members revealed that their `net valuation of OnStar service is zero,' and that `to determine whether these proposed class members did not upgrade because they placed no value on OnStar or for some other reason will require individual inquiry.'" (OnStar's Br. at 29).
This is not a hypothetical argument. The testimony from one of the named Plaintiffs, Carey Stein, illustrates this issue.
Stein leased a 2004 Cadillac CTS in 2003. Stein testified that he purchased that vehicle on May 24, 2007, shortly before the lease expiration. Before Stein purchased the vehicle, he knew that the OnStar equipment in the vehicle would not work after December 2007 unless he paid a fee to upgrade the equipment. Stein further testified that, after purchasing the vehicle, his wife chose to purchase another vehicle and he began driving the CTS. Stein testified that it "never even crossed his mind" to upgrade the OnStar equipment in the vehicle simply because he does not use or want OnStar service. Stein's testimony reflects that Stein would not want or activate OnStar service in his vehicle even if he did not have to pay to upgrade the equipment. (Stein Dep. at 26,-27, 53, 56).
Given that testimony, Stein cannot establish that he incurred any actual damages for his "inability to obtain OnStar service after December 31, 2007." Other members of the class, however, may actually use and value OnStar service and could maintain a damage claim for their inability to obtain OnStar service after December 31, 2007. The only way to determine whether a class member could establish damages for their inability to obtain OnStar service would be to obtain discovery on the issue.
3. Individual Inquiries Required To Determine If "Consumer Good"
Again, "[t]he existence of an ascertainable class of persons to be represented by the proposed class representative[s] is an implied prerequisite of Federal Rule of Civ Procedure 23." John v. National Sec. Fire and Cas. Co., 501 F.3d 443, 445 (5th Cir. 2007). As such, a class definition should be based on objective criteria so that class members may be identified without individualized fact finding. Id.; Crosby v. Social Sec. Admin., 796 F.2d 576, 580 (1st Cir. 1986); see also 7A Wright & Miller, FEDERAL PRACTICE AND PROCEDURE, § 1760 (3d ed.) (The class description must be "sufficiently definite so that it is administratively feasible for the court to determine whether a particular individual is a member.")
Here, the proposed OnStar Class includes, in pertinent part, "[a]ll persons or entities residing in the United States who between August 8, 2002 and December 2006, purchased or leased a vehicle equipped with an analog OnStar system" and excludes from the class "any persons or entities who purchased their vehicles primarily for commercial or business purposes." (Pls.' OnStar Motion at ¶ 1) (emphasis added).
The intent behind the MCPA is to protect consumers in their purchases of goods which are primarily used for personal, family or household purposes. Zine, 236 Mich.App. at 271. "[I]f an item is purchased primarily for business or commercial rather than personal purposes, the MCPA does not supply protection." Id. at 273.
"Zine demonstrates that the relevant inquiry is how the plaintiff puts the consumer good to use." Sautner v. Fleetwood Enterprises, Inc., 2007 WL 1343806 (E.D. Mich. 1999); see also Tang v. Putruss, 2007 WL 2909527 at *3 (E.D. Mich. 2007). Motor vehicles can be purchased for commercial use, personal use, or both. It is the primary way in which the party utilizes the vehicle that determines whether the MCPA applies. Sautner, supra.
"The applicability of the MCPA is to be decided on a case-by-case basis." Edwards v. Cape to Cairo, LLC, 2010 WL 986502 Mich.App. 2010 (citing Nelson v. Ho, 222 Mich.App. 74, 84 (1997)). This is so because, as demonstrated by Zine and Sautner, the determination of whether a particular good was used primarily for personal or commercial use is a fact-intensive inquiry.
In Zine, the plaintiff asserted a MCPA claim relating to his purchase of a truck. The appellate court reversed the trial court's denial of the defendant's motion for summary disposition because, based on the plaintiff's deposition testimony, "reasonable minds could not differ in concluding that Zine purchased the truck primarily for business rather than personal use." Zine, supra, at 275.
In Sautner, the plaintiff asserted a MCPA claim relating to her purchase of a motor home. The defendant sought to dismiss that claim on several grounds, including that the motorhome was purchased primarily for commercial rather than personal use. The trial court noted that there was evidence submitted by the parties indicating that the plaintiff used the motorhome for both commercial and business use and that "reasonable minds could differ" as to whether it was used primarily for business purposes. Thus, the issue would have been determined by a jury had the court not dismissed the MCPA claim on other grounds.
OnStar contends that because persons who purchased their vehicles primarily for business use cannot assert a claim under the MCPA, the proposed OnStar class is not reasonably ascertainable because an individualized determination will be required to determine whether an individual or entity who purports to be a class member purchased their vehicle primarily for business or personal use. OnStar states that "[t]here are no documents in the possession of OnStar, or any other data base for that matter, which would identify which proposed class members acquired and used vehicles for personal use as opposed to business use. Instead, such information could only be obtained from each individual class member by written discovery and deposition, since OnStar has the right to challenge the standing of persons seeking to recover against it." (OnStar's Br. at 38).
In response, Plaintiffs assert that other courts have rejected such arguments. Plaintiffs direct the Court to two cases: 1) Gradisher v. Check Enforcement Unit, Inc., 203 F.R.D. 271, 277 (W.D. Mich. 2001), a case that involved FDCPA claims, not claims under the MCPA; and 2) Perry v. Beneficial Finance Co. of New York, Inc., 81 F.R.D. 490, 496 (W.D. N.Y. 1979), a case involving TILA claims, not claims under the MCPA. Plaintiffs contend that by excluding "persons or entities who purchased their vehicles primarily for commercial or business purposes" from the class definition, they have somehow resolved this issue. They have not.
If the proposed OnStar class were certified, this issue would require individualized determinations to be made with respect to individuals
Many people purchase or lease vehicles for both personal and business uses (eg., realtors, salespersons, small business owners, construction workers, etc.). Excluding "persons or entities who purchased their vehicles primarily for commercial or business purposes" from the proposed class will not resolve this issue. If a person purchased a vehicle for both personal and business uses, who decides which use is primary? Plaintiffs' position appears to be that the class plaintiffs would simply make that determination on their own — but that gets us nowhere. The Plaintiffs in both Zine and Sautner believed their personal use of their vehicle was primary and their commercial use secondary — that is why they filed suit under the MCPA. But the defendant can challenge that assertion and establish that the plaintiff's primary use was commercial, thereby entitling it to summary judgment.
Accordingly, if the proposed class were certified, this issue that would require individualized determinations to be made with respect to individuals purporting to be in the proposed OnStar class.
4. Individual Determinations Regarding Plaintiffs Who Purchased Used Vehicles With Existing OnStar Equipment
OnStar notes that the proposed class would include persons who purchased used vehicles that had OnStar equipment and contends that used car purchasers present a whole host of unique issues.
OnStar contends that "used car transactions present significant differences in, among other things, the channels of distribution (i.e., private transaction or purchase from a dealership), the amount and quality of information available to buyers, the condition of the vehicles at the time of purchase, and the prices paid for the vehicles." (OnStar's Br. at 26-27). It further states:
(Id.).
OnStar also contends that used car sales raise legal issues under the MCPA because OnStar played no role in private vehicle sales transactions.
The plaintiffs in Zine, like the Plaintiffs here, asserted a MCPA under M.C.L. § 445.903(1)(cc) for "[f]ailing to reveal facts that are material to the transaction in light of representations of fact made in a positive manner." The named plaintiff in Zine was an individual who purchased a new truck from an automotive manufacturer. The manufacturer provided one booklet in each new vehicle it sold that contained information relevant to the lemon laws of those states that require the manufacturer to provide such information. The plaintiff claimed that the manufacturer violated the MCPA by voluntarily undertaking to provide information about some states' lemon laws without disclosing the existence or terms of Michigan's lemon law. The manufacturer asserted the term transaction as used in subsection (1)(cc) refers to the sale of the vehicle and that anything that happened after the sale is irrelevant. The Court agreed, stating that "a `transaction is the business conducted between the parties, which in this case would be the negotiations that concluded in Zine's agreement to buy the truck. Because subsection 3(1)(cc) refers to the failure to reveal information material to the transaction, it can be reasonably understood only as referring to information withheld during the negotiations and up to the time of the transaction, in this case a sale of a vehicle, is complete." Zine, 236 Mich.App. at 280-81
OnStar contends that because it plays no role in most used car transactions, an analysis of each transaction would be necessary to determine if OnStar could have any liability under the MCPA in such transactions. (OnStar's Br. at 27).
Named Plaintiff Bruce Johnson's deposition testimony illustrates this issue. In 2006, Johnson purchased a used 2005 Buick Park Avenue from Liberty Buick, a dealer in Arizona. (SMAC at ¶ 126; Johnson Dep., Defs.' Ex. 58, at 15). Johnson subscribed to OnStar service after purchasing the used vehicle (SMAC at ¶ 126) but, because the equipment in his vehicle cannot be upgraded, it was inoperable after the sunset date.
During class certification discovery, Johnson testified that, at the time that he was shopping for that vehicle, he was aware that the "switchover" from analog to digital was coming in the future. Johnson and his wife told the salesperson at the dealership that they "wanted to make sure OnStar would work long term after the changeover." Johnson knew the OnStar equipment in the vehicle he purchased was not already set to work on a digital network. The salesperson, however, told Johnson and his wife that the OnStar equipment in the vehicle could be upgraded but in fact it cannot be upgraded. Thus, Johnson testified that the salesperson told him that the existing OnStar equipment in the vehicle he purchased could be upgraded, which was untrue, and that Johnson purchased the vehicle based on the salesperson's representation. Johnson further testified that, at the time he purchased the vehicle, no representations about the equipment had been made to him by OnStar.
Under such facts, the Court fails to see how Johnson could establish that OnStar violated the MCPA by "[f]ailing to reveal facts that are material to the transaction in light of representations of fact made in a positive manner." OnStar played no role in the "transaction" at issue (ie., the sale of the used vehicle to Johnson).
The Court agrees that a case-by-case analysis would be required as to class members who purchased used vehicles containing OnStar equipment.
Accordingly, due to all of these individualized issues, the Court concludes that common issues do not predominate over individualized issues and therefore Rule 23(b)'s predominance requirement is not met as to Plaintiffs' MCPA claims against OnStar.
B. Predominance As To Motions To Certify Claims Against Honda, Subaru And VW
Plaintiffs seek class certification of their consumer fraud and express warranty claims against: 1) Honda under the laws of Washington, California, New York and Florida; 2) Subaru under the laws of Washington, Pennsylvania, New York and Oregon; and 3) VW under the laws of California, Colorado, New York and West Virginia.
As explained below, the Court concludes that Rule 23(b)'s predominance requirement is not met as to Plaintiffs' consumer protection and warranty claims against Honda, Subaru or VW.
1. Individual Determinations As To Consumer Protection Act Claims
Again, the court must understand the claims, defenses, relevant facts, and applicable substantive law in order to make a meaningful determination of the certification issues. Madison, 637 F.3d at 555; Reeb, 435 F.3d at 644-45.
Here, Count II alleges "Unfair and Deceptive Trade Practices In Violation Of All States' Consumer Protection Acts." That Count alleges that "each Manufacturer Defendant's [] actions, as complained of herein, constitute unfair competition or unfair, unconscionable, deceptive or fraudulent acts or practices in violation of various state consumer protection statutes listed" in Count II. Count II then alleges that each Manufacturer Defendant has engaged in:
(SMAC at 54-60).
As to each of the above consumer protection acts or statutes, Plaintiffs' SMAC alleges that Defendants violated the statute but do not specify the provision(s) of each statute that they allege were violated.
Plaintiffs' failure to identify the specific provisions of each statute that they claim the Manufacturer Defendants violated impairs this Court's ability to understand the claims, defenses, and applicable substantive law in order to make the required meaningful determination of the certification issues. This is because different unlawful practices will have different essential elements, different defenses may apply, and the case law concerning the statutes will differ based upon the provision at issue in a given case. Nevertheless, the Court concludes that numerous individualized issues would arise under the seven consumer protection acts at issue.
Individualized determinations as to causation or reliance are the biggest obstacle to certification of the proposed classes.
Plaintiffs contend that causation and/or reliance can be established class-wide by common proofs, while the Manufacturer Defendants contend that, under the facts of this case, that is simply not possible. As to each of the states at issue, Plaintiffs and the Manufacturer Defendants direct the Court to cases that support their respective positions. A review of the parties' positions on this issue under California law illustrates their positions.
Plaintiffs assert that California courts allow an objective "reasonable consumer" standard to be used in consumer protection act cases and assert that Plaintiffs can therefore establish consumer protection act violations under California law "using common proof." Plaintiffs direct the Court to Williams v. Gerber Prods. Co., 523 F.3d 934, 938 (9th Cir. 2008). That case involved claims that the packaging for snacks for toddlers violated the UCL and CLRA because the packaging contained misleading deceptive and false statements as to nutritional content of the snacks. A "reasonable consumer" standard can be applied in such a case because the claim is based on the product label and thus every consumer who purchases those snacks reviews the same product label.
Defendants, on the other hand, direct the Court to decisions wherein individualized determinations regarding reliance and causation were required.
"It is well settled that to obtain relief under the CLRA, both the named plaintiff and unnamed class members must have suffered some damage caused by a practice deemed unlawful under" the statute. Sevidal v. Target Corp., 189 Cal.App.4th 905, 929 (2010) (emphasis in original); see also Gartin v. S&M NuTec, LLC, 245 F.R.D. 429, 440 (C.D. Cal. 2007) ("Relief is limited to those who actually suffered damages, so causation is a requirement of relief under CLRA."). Defendants assert that any class members who had actual knowledge of the change and its impact on the OnStar equipment in the vehicle at issue and then purchased the vehicle anyway (i.e., a consumer like Stein) cannot establish any damages caused by the alleged failure to disclosure.
In addition, Honda and VW both direct the Court to Cohen, wherein the appellate court affirmed the trial court's denial of a motion for class certification of claims under the CLRA. In doing so, the court held that the "trial court correctly ruled that actual reliance must be stablished for an award of damages under the CLRA." Cohen v. DIRECTV, Inc., 178 Cal.App.4th 966, 980, 101 Cal.Rptr.3d 37, 47-48 (Ct. App. 2009); see also In re Ferrero Litigation, ___ F.Supp.2d ___, 2011 WL 2579787 at *2 (S.D. Cal. 2011) (actual reliance is required to have standing to sue under both the UCL and the CLRA).
Honda also directs the Court to Webb v. Carter's Inc., 272 F.R.D. 489 (C.D. Cal. 2011), wherein the district court denied a motion seeking to certify claims under the UCL and CLRA. The Webb court explained that, in some cases, it is possible for a reasonable consumer standard to be used. However, if the issue of materiality or reliance is a matter that would vary from consumer to consumer, then a reasonable consumer standard cannot be applied and the issue is not subject to common proof. The trial court ruled that, in light of "persuasive evidence that materiality and reliance would vary from consumer to consumer," those elements are "not subject to common proof under the reasonable consumer standard and that individual issues predominate with respect to the CLRA claims." Id. at 503.
This Court agrees with Defendants that, under the unique circumstances presented here, it would be impossible for this Court to apply a "reasonable consumer" standard as to reliance class-wide because the putative class members received different disclosures, from a variety of sources, and those disclosures changed over time. Plaintiffs have never identified how a "reasonable consumer" standard could possibly be used in this case (i.e., a "reasonable consumer" who received which disclosures? From which sources? At what times?).
In addition, as explained in the preceding section discussing OnStar, if an individual asserting a consumer protection act claim is required to prove reliance, then applying a "reasonable person" standard in a class action would prevent the Manufacturer Defendants from asserting a statutory defense that they would be able to assert in an individual action. To do so would go against Wal-Mart Stores, Inc., supra.
Reliance and causation cannot be established class-wide and therefore individualized determinations will have to be made on those elements. That alone warrants denial of the pending class certification motions against Honda, Subaru and VW.
But reliance and causation are not the only issues that will require individualized determinations. The individualized damages issues, and issues relating to used car transactions, discussed above as to OnStar, would also exist with respect to the claims against Honda, Subaru, and VW. In addition, the Manufacturer Defendants have identified other individualized issues, including other damages issues and issues regarding statute of limitations defenses.
2. Individual Determinations As To Express Warranty Claims
Individualized issues also abound as to Plaintiffs' express warranty claims against the Manufacturer Defendants.
a. Threshold Determinations Regarding Mileage/Durational Limits And Unconsionability
Plaintiffs' express warranty claims will require threshold individualized determinations as to the mileage and durational limits of each warranty and/or individualized determinations as to unconscionability.
When this Court ruled on the Defendants' Motions to Dismiss, the Court had not made any choice-of-law rulings. The Court noted that the vast majority of courts to consider the issue have ruled that any alleged "defect" that occurs outside of the time or mileage limits of the applicable written warranty may not be the basis for an express warranty claim. (See D.E. No. 100 at 25). The Court recognized that two outlier cases, Carlson and Bussain, held that it was premature to dismiss such claims at the pleading stage, where the complaint also alleged that the express warranties were unconscionable and unreasonable. But this Court noted that the complaint before it did not allege unconscionability:
(Opinion on Motions to Dismiss at 31-32).
Thus, the Court ruled that the express warranty claim in the MAC failed to state a claim for relief as to those named-Plaintiffs whose express written warranties had expired prior to the cut-off of analog service. The Court did not rule whether or not a Plaintiff whose express written warranty had expired, but who also alleged unconscionability, stated a breach of express warranty claim.
Plaintiffs later amended their breach of express warranty claim to include allegations regarding unconscionability but, under the Case Management Order in place, Defendants did not have an opportunity to challenge the amended express warranty claim in a subsequent motion to dismiss.
This Court has since ruled that Plaintiffs' claims against Honda, Subaru, and VW are governed by the law of each Plaintiff's home state (i.e., the law of the state wherein each plaintiff resides). The only two decisions Plaintiffs identified wherein a court allowed this type of express warranty claim to proceed based on allegations of unconscionablity are Bussain (issued by the Fourth Circuit, which covers West Virginia, Maryland, Virginia, North Carolina and South Carolina) and Carlson (issued by a United States District Court in North Carolina.). Plaintiffs are asking the Court to certify a VW class that would include West Virginia purchasers. The rest of the states at issue, however, have not adopted the minority position taken in Bussain and Carlson. Thus, the Court concludes that the only plaintiffs whose express warranties expired before the cutoff who may proceed with an express warranty claim are those who assert that claim against VW under West Virginia law.
As to all other Plaintiffs, an individualized inquiry would be necessary to determine whether each member of the class was within the time and mileage limits of his/her original express warranty, or any extended warranty. VW's brief illustrates the practical impact of this issue:
(VW's Br. at 25).
Moreover, even as to the proposed class of West Virginia residents who seek to assert an express warranty claim against VW, the claim will require individualized determinations.
b. Other Individualized Issues
And warranty terms/claims of unconscionability are not the only issues that will require individualized determinations with respect to the breach of express warranty claims. The Manufacturer Defendants have identified numerous individualized issues, including issues regarding reliance, causation and benefit of the bargain, and damages.
B. Superiority:
Although the Court need not proceed further, given its conclusion that Plaintiffs have not met Rule 23(b)'s predominance requirement with respect to any of the pending motions, the Court also concludes that Plaintiffs have not established that a class action would be "superior to other available methods for fairly and efficiently adjudicating the controversy."
The matters pertinent to the superiority inquiry include: "the class members' interests in individually controlling the prosecution or defense of separate actions" and "the likely difficulties in managing a class action." FED. R. CIV. P. 23(b)(3). The most important factor as to the superiority inquiry in this case, where each Plaintiff asserts his or her claims against both OnStar and the Manufacturer Defendant who made his or her vehicle, and where different law would be applied to the claims against OnStar and the manufacturer Defendants, is manageability. Plaintiffs are currently asking the Court to certify claims against four
ORDER
For the reasons set forth above, IT IS ORDERED that Plaintiffs' Motions for Class Certification (D.E. Nos. 260, 261, 263 & 264) are DENIED.
IT IS FURTHER ORDERED that, within 30 days of this Opinion & Order, Counsel shall meet and confer as to how to best proceed with the individual claims asserted in this action by the named Plaintiffs. The parties shall appear for a Status Conference to discuss same on
IT IS SO ORDERED.
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