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1-800 CONTACTS, INC. v. LENS.COM, INC.

Case No. 2:07-cv-591 CW.

755 F.Supp.2d 1151 (2010)

1-800 CONTACTS, INC., Plaintiff, v. LENS.COM, INC. d/b/a/ Lens.Com, Justlens.com and Justlenses.com, Defendant.

United States District Court, D. Utah, Central Division.

December 14, 2010.

Attorney(s) appearing for the Case

Bryan G. Pratt , Mark A. Miller , Holland & Hart, Salt Lake City, UT, David J. Steele , Christie Parker & Hale, Newport Beach, CA, for Plaintiff.

Arthur B. Berger , Elaina M. Maragakis , Mark M. Bettilyon , Samuel C. Straight , Michael K. Erickson , Ray Quinney & Nebeker, Scott R. Ryther , Howard Phillips & Andersen, Salt Lake City, UT, for Defendant.

MEMORANDUM DECISION AND ORDER

CLARK WADDOUPS, District Judge.

INTRODUCTION

The parties in this action sell replacement contact lenses over the Internet. 1-800 Contacts, Inc. ("Plaintiff") is the owner of certain service marks and contends that Lens.com, Inc. ("Defendant") has used the service marks in commerce without its consent. Specifically, Plaintiff contends that Defendant and its affiliates bid on the service marks as keywords to generate...

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