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LG ELECTRONICS U.S.A., INC. v. WHIRLPOOL CORP.

No. 08 C 242.

661 F.Supp.2d 940 (2009)

LG ELECTRONICS U.S.A., INC., Plaintiff, v. WHIRLPOOL CORPORATION, Defendant.

United States District Court, N.D. Illinois, Eastern Division.

September 28, 2009.

Attorney(s) appearing for the Case

Ronald Y. Rothstein, Bryna Joyce Roth Dahlin, Eric L. Broxterman, John George Marfoe, Mary M. Hutchings, Winston & Strawn LLP, Chicago, IL, for Plaintiff.

Brian D. Roche, Carey L. Bartell, Jennifer Yule Depriest, Vanessa Marti Heftman, Reed Smith LLP, Chicago, IL, J.A. Cragwall, Jr., Jacob J. Sadler, John J. Bursch, Warner Norcross & Judd LLP, Grand Rapids, MI, for Defendant.

MEMORANDUM OPINION AND ORDER

AMY J. ST. EVE, District Judge:

As is often true in false advertising cases under the Lanham Act, LG and Whirlpool are fierce competitors in a lucrative product market.1 This particular case involves home laundry appliances, and specifically, the recent release of the parties' respective clothes dryers that include "steam" features. These "steam" features generally are designed to refresh fabrics...

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