EZAKI GLICO KABUSHIKI v. LOTTE INTERN. AMERICA

No. 19-3010.

986 F.3d 250 (2021)

EZAKI GLICO KABUSHIKI KAISHA, a Japanese Corporation d/b/a Ezaki Glico; Ezaki Glico USA Corp., a California Corporation, Appellants v. LOTTE INTERNATIONAL AMERICA CORP.; Lotte Confectionary Co. Ltd.

United States Court of Appeals, Third Circuit.

Filed: January 26, 2021.


Attorney(s) appearing for the Case

Jessica L. Ellsworth , [ARGUED], Anna K. Shaw , Neal K. Katyal , Benjamin A. Field , Hogan Lovells US, 555 Thirteenth Street, N.W., Columbia Square, Washington, DC 20004, Steven M. Levitan , Hogan Lovells US, 4085 Campbell Avenue, Menlo Park, CA 94025, Aaron S. Oakley , Hogan Lovells US, 1601 Wewatta Street, Denver, CO 80202, Katherine B. Wellington , Hogan Lovells US, 125 High Street, Suite 2010, Boston, MA 02110, Roy H. Wepner , Lerner David Littenberg Krumholz & Mentlik, 20 Commerce Drive, Cranford, NJ 07016, Counsel for Appellants.

John J. Dabney , [ARGUED], Mary D. Hallerman , Snell & Wilmer, 2001 K Street, N.W., Suite 425 North, Washington, DC 20006, Counsel for Appellees.

David H. Bernstein , Debevoise & Plimpton, 919 Third Avenue, New York, NY 10022, Bruce R. Ewing , Dorsey & Whitney, 51 West 52nd Street, New York, NY 10019, Jonathan E. Moskin , Foley & Lardner, 90 Park Avenue, New York, NY 10016, Claudia E. Ray , Kirkland & Ellis, 601 Lexington Avenue, New York, NY 10022, Counsel for Amicus Curiae in support of Appellants International Trademark Association, on Petition for Rehearing.

Theodore H. Davis, Jr. , Kilpatrick Townsend, 1100 Peachtree Street, Suite 2800, Atlanta, GA 30309, Sara K. Stadler , Kilpatrick Townsend, 1114 Avenue of the Americas, The Grace Building, 21st Floor, New York, NY 10036, Counsel for Amicus Curiae in support of Appellants National Confectioners Association, on Petition for Rehearing.

Adam H. Charnes , Kilpatrick Townsend, 2001 Ross Avenue, Suite 4400, Dallas, TX 75201, Charles H. Hooker, III , Kilpatrick Townsend, 1100 Peachtree Street, Suite 2800, Atlanta, GA 30309, J. David Mayberry , Rita M. Weeks , Kilpatrick Townsend, 1114 Avenue of the Americas, The Grace Building, 21st Floor, New York, NY 10036, Counsel for Amicus Curiae in support of Appellants Mondelez Global LLC, on Petition for Rehearing.

Before: McKEE, BIBAS, and FUENTES, Circuit Judges.


OPINION OF THE COURT

This is a tale of more than just desserts. Decades ago, Ezaki Glico invented Pocky, a chocolate-covered cookie stick. Pocky was very popular. And its success drew imitators, including Lotte's Pepero. Ezaki Glico now sues Lotte for trade-dress infringement.

The District Court granted Lotte...

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