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MOLSON COORS BEVERAGE CO. USA v. ANHEUSER-BUSCH CO

Nos. 19-2200, 19-2713, 19-2782, 19-3097 & 19-3116.

957 F.3d 837 (2020)

MOLSON COORS BEVERAGE COMPANY USA LLC, Plaintiff-Appellant, Cross-Appellee, v. ANHEUSER-BUSCH COMPANIES, LLC, Defendant-Appellee, Cross-Appellant.

United States Court of Appeals, Seventh Circuit.

Decided May 1, 2020.

Attorney(s) appearing for the Case

Donald Karl Schott , Attorney, Anita Marie Boor , Attorney, Quarles & Brady LLP, Madison, WI, James Eric Goldschmidt , Attorney, Quarles & Brady LLP, Milwaukee, WI, for Plaintiff-Appellant.

James F. Bennett , Attorney, Caitlin O'Connell , Attorney, Dowd Bennett LLP, St. Louis, MO, Jennifer L. Gregor , Attorney, Kendall W. Harrison , Attorney, Godfrey & Kahn S.C., Madison, WI, Thomas M. Williams , Attorney, Barack, Ferrazzano, Kirschbaum & Nagelberg LLP, Chicago, IL, for Defendant-Appellee.

Before Easterbrook, Hamilton, and St. Eve, Circuit Judges.

Bud Light, Miller Lite, and Coors Light are the best-selling light beers in the United States. Bud is made by Anheuser-Busch, Miller and Coors by Molson Coors (called MillerCoors when this case began). The beers' producers regularly attack each other in print and televised campaigns. For example, Miller is touted with...

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