VIAMEDIA, INC. v. COMCAST CORP.

No. 18-2852.

951 F.3d 429 (2020)

VIAMEDIA, INC., Plaintiff-Appellant, v. COMCAST CORPORATION and Comcast Cable Communications Management, LLC, Defendants-Appellees.

United States Court of Appeals, Seventh Circuit.

Decided February 24, 2020.


Attorney(s) appearing for the Case

Aaron Martin Panner , Attorney, KELLOGG, HANSEN, TODD, FIGEL & FREDERICK PLLC, Washington, DC, for Plaintiff-Appellant.

Ross B. Bricker , Attorney, JENNER & BLOCK LLP, Chicago, IL, John M. Briggs , Arthur Burke , Christopher Lynch , David Brendan Toscano , Attorneys, New York, NY, for Defendants-Appellees.

Richard M. Brunell , Attorney, HILLIARD & SHADOWEN LLP, Austin, TX, for Amicus Curiae AMERICAN ANTITRUST INSTITUTE.

Nickolai G. Levin , Attorney, DEPARTMENT OF JUSTICE, Antitrust Division, Appellate Section, Washington, DC, for Amicus Curiae UNITED STATES OF AMERICA.

Cory L. Andrews , Attorney, WASHINGTON LEGAL FOUNDATION, Washington, DC, for Amicus Curiae WASHINGTON LEGAL FOUNDATION.

Linda T. Coberly , Attorney, WINSTON & STRAWN LLP, Chicago, IL, Steffen N. Johnson , Attorney, WILSON SONSINI GOODRICH & ROSATI, Elizabeth Petrela Papez , Attorney, GIBSON, DUNN & CRUTCHER LLP, Kevin Fitzgerald Wolff , Attorney, OFFICE OF THE UNITED STATES ATTORNEY, Hammond, IN, for Amicus Curiae CHAMBER OF COMMERCE OF THE UNITED STATES OF AMERICA.

Before Bauer, Hamilton, and Brennan, Circuit Judges.


Table of Contents

I. The Markets and the Competitors...

A. Cable Television: History, Revenue Sources, and Competition...

1. Television Programming and Advertising...

2. Revenue Sources: Competition and Cooperation...

a. Competition for Advertising Dollars and Cooperation Through...

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