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IN RE GUILD MORTG. CO.

2017-2620.

912 F.3d 1376 (2019)

IN RE: GUILD MORTGAGE COMPANY, Appellant.

United States Court of Appeals, Federal Circuit.

Decided: January 14, 2019.

Attorney(s) appearing for the Case

GEORGE EHRICH LENZ , Incorvaia & Associates, APC, Carlsbad, CA, argued for appellant. Also represented by JOEL L. INCORVAIA .

THOMAS L. CASAGRANDE , Office of the Solicitor, United States Patent and Trademark Office, Alexandria, VA, argued for appellee Andrei Iancu. Also represented by THOMAS W. KRAUSE , CHRISTINA J. HIEBER , MARY BETH WALKER .

Before Moore, Reyna, and Chen, Circuit Judges.

Guild Mortgage Co. ("Guild") appeals a decision of the Trademark Trial and Appeal Board affirming the examiner's refusal to register the mark "GUILD MORTGAGE COMPANY" and design shown below based on a likelihood of confusion with the registered mark "GUILD INVESTMENT MANAGEMENT." Because the Board failed to consider relevant...

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