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ORIENTAL FINANCIAL GROUP v. COOPERATIVA DE AHORRO

Nos. 11-1473, 11-1476.

698 F.3d 9 (2012)

ORIENTAL FINANCIAL GROUP, INC., Oriental Financial Services Corp., Oriental Bank and Trust, Plaintiffs, Appellants/Cross-Appellees, v. COOPERATIVA DE AHORRO Y CRÉDITO ORIENTAL, Defendant, Appellee/Cross-Appellant.

United States Court of Appeals, First Circuit.

Decided October 18, 2012.

Attorney(s) appearing for the Case

Roberto C. Quiñones-Rivera , with whom Leslie Yvette Flores , and McConnell Valdes LLC, were on brief, for appellants.

James W. McCartney , with whom Jean G. Vidal Font , and Cancio, Nadal, Rivera & Diaz, P.S.C., were on brief, for appellee.

Before BOUDIN, SELYA and DYK, Circuit Judges.

DYK, Circuit Judge.

The parties in this case are competing financial institutions operating in Puerto Rico. Plaintiffs-Appellants/Cross-Appellants, Oriental Financial Group, Inc., Oriental Financial Services Corp., and Oriental Bank and Trust1 (collectively, "Oriental"), have for many years used the ORIENTAL mark in connection with the advertising, promotion, and offering of financial services in Puerto Rico. Oriental contends that beginning...

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