Nos. 10-16099, 10-16196.

673 F.3d 1105 (2012)

SKYDIVE ARIZONA, INC., Plaintiff-Counter-Defendant-Appellee, v. Cary QUATTROCCHI; Ben Butler, Defendants-Appellants, CASC, Inc.; USSO, LLC, dba 1800SkyRide, aka; Atlanta SC, Inc. aka Atlanta Skydiving Center; IGOVincent, Inc., a Georgia Corporation, Defendants-Counter-Claimants-Appellants, v. Larry Hill, Third-Party-Defendant-Appellee. Skydive Arizona, Inc., Plaintiff-Counter-Defendant-Appellant, v. Cary Quattrocchi; Ben Butler, Defendants-Appellees, CASC, Inc.; USSO, LLC, dba 1800SkyRide, aka; Atlanta SC, Inc.; IGOVincent, Inc., a Georgia Corporation, Defendants-Counter-Claimants-Appellees, v. Larry Hill, Third-Party-Defendant.

United States Court of Appeals, Ninth Circuit.

Filed March 12, 2012.

Attorney(s) appearing for the Case

Daniel H. Brombert (argued) and Timothy A. Butler , Quinn Emanuel Urquhart & Sullivan, LLP, Redwood Shores, CA, for the defendants-appellants.

Sid Leach (argued), Martha E. Gibbs , and Monica A. Limon-Wynn , Snell & Wilmer, LLP, Phoenix, AZ, for the plaintiff-appellee.

Opinion by Judge MILAN D. SMITH, JR.; Partial Concurrence and Partial Dissent by Judge NOONAN.


M. SMITH, Circuit Judge:

Skydive Arizona owns and operates one of the largest skydiving centers in the world. Defendants Butler, Quattrocchi, Atlanta SC, Inc., CASC, Inc., and IGOVincent, Inc. (collectively, SKYRIDE) operate an Internet and telephone-based advertising service, making skydiving arrangements for customers, and issuing certificates that can be redeemed at various drop zones around the country. Skydive Arizona sued SKYRIDE for false...

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