EASTERBROOK, Chief Judge.
Plaintiffs allege that YTB International, a firm based in Illinois and doing business as both YTB and YourTravelBiz.com, is violating the Illinois Consumer Fraud Act. That statute forbids pyramid schemes, 815 ILCS 505/2A(2), which it defines as any venture in which a participant's profit "is primarily based upon the inducement of additional persons ... to participate in the same plan or operation and is not primarily contingent on the volume...
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