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MATTEL, INC. v. MGA ENTERTAINMENT, INC.

Nos. 09-55673, 09-55812.

616 F.3d 904 (2010)

MATTEL, INC., a Delaware corporation, Defendant-counter-claimant-Appellee, v. MGA ENTERTAINMENT, INC.; MGA Entertainment (HK) Limited, a Hong Kong Special Administrative Region business entity; Isaac Larian, an individual, Counter-defendants-Appellants, Carter Bryant, an individual, Plaintiff-counter-defendant, Carlos Gustavo Machado Gomez, an individual; MGAE de Mexico, S.R.L. de C.V., a Mexico business entity, Counter-defendants, Anne Wang, Third-party-defendant, Omni 808 Investors LLC, Movant. Carter Bryant, an individual, Plaintiff-counter-defendant-Appellee, MGA Entertainment, Inc.; MGA Entertainment (HK) Limited, a Hong Kong Special Administrative Region business entity; Isaac Larian, an individual, Counter-defendants-Appellees, v. Mattel, Inc., a Delaware corporation, Defendant-counter-claimant-Appellant, Carlos Gustavo Machado Gomez, an individual; MGAE de Mexico, S.R.L. de C.V., a Mexico business entity, Counter-defendants.

United States Court of Appeals, Ninth Circuit.

Filed July 22, 2010.

Attorney(s) appearing for the Case

E. Joshua Rosenkranz (argued) and Lisa T. Simpson , Orrick, Herrington & Sutcliffe LLP, New York, NY; Annette L. Hurst and Warrington S. Parker III , Orrick, Herrington & Sutcliffe LLP, San Francisco, CA; and Thomas J. Nolan and Jason D. Russell , Skadden, Arps, Slate, Meagher & Flom LLP, Los Angeles, CA, for the appellants.

Daniel P. Collins (argued), Kelly M. Klaus , Aimee Feinberg and Mark Yohalem , Munger, Tolles & Olson LLP, Los Angeles, CA; and John B. Quinn , Susan R. Estrich , Michael T. Zeller and B. Dylan Proctor , Quinn Emanuel Urquhart Oliver & Hedges, LLP, Los Angeles, CA, for the appellee.

Simon J. Frankel , Margaret D. Wilkinson and Steven D. Sassaman , Covington & Burling LLP, San Francisco, CA; Steven M. Freeman and Steven C. Sheinberg , Anti-Defamation League, New York, NY; and Michelle N. Deutchman , Anti-Defamation League, Los Angeles, CA, for amici Anti-Defamation League et al.

Before: ALEX KOZINSKI, Chief Judge, STEPHEN S. TROTT and KIM McLANE WARDLAW, Circuit Judges.

OPINION

KOZINSKI, Chief Judge:

Who owns Bratz?

I

Barbie was the unrivaled queen of the fashion-doll market throughout the latter half of the 20th Century. But 2001 saw the introduction of Bratz, "The Girls With a Passion for Fashion!" Unlike the relatively demure Barbie, the urban, multiethnic and trendy Bratz dolls have attitude. This spunk struck a chord, and Bratz became an overnight success. Mattel, which produces Barbie, didn't relish...

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