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ADVERTISE.COM, INC. v. AOL ADVERTISING, INC.

Nos. 10-55069, 10-55071.

616 F.3d 974 (2010)

ADVERTISE.COM, INC., Plaintiff-Appellant, v. AOL ADVERTISING, INC., FKA Platform-A, Inc.; AOL Inc., Defendants-Appellees. Advertise.com, Inc., Plaintiff-Appellant, v. AOL Advertising, Inc., FKA Platform-A, Inc.; AOL Inc., Defendants-Appellees.

United States Court of Appeals, Ninth Circuit.

Filed August 3, 2010.

Attorney(s) appearing for the Case

Jerome B. Falk, Jr. , Blake J. Lawit , Sarah J. Givan , Steven L. Mayer , Howard Rice Nemerovski Canady Falk & Rabkin, San Francisco, CA; and Andrew Selesnick , Todd Stitt , Torin A. Dorros , Brett A. Garner , Michelman & Robinson LLP, Encino, CA; S. Lloyd Smith , Buchanan Ingersoll & Rooney PC, Alexandria, VA, for the appellant.

Lee J. Eulgen , Lawrence E. James, Jr. , Hillary I. Schroeder , Angela R. Elbert , Sarah E. Smith , Neal, Gerber & Eisenberg LLP, Chicago, IL; Karin G. Pagnanelli , Mitchell Silberberg & Knupp LLP, Los Angeles, CA; and Kannon K. Shanmugam , Christopher R. Hart , Allison B. Jones , Williams & Connolly LLP, Washington, D.C., for the appellees.

Before: BETTY B. FLETCHER and RICHARD A. PAEZ, Circuit Judges, and DAVID A. EZRA, District Judge.

OPINION

B. FLETCHER, Circuit Judge:

Advertise.com, Inc., appeals the district court's entry of a preliminary injunction barring it from using a designation or trade name that is confusingly similar to Appellees' ("AOL") ADVERTISING.COM mark. We have jurisdiction under 28 U.S.C. § 1292(a)(1). We reverse and vacate the preliminary injunction in part.

Facts and Procedural History

AOL owns...

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