MOORE, Circuit Judge.
The Cold War Museum appeals a decision of the Trademark Trial and Appeal Board ("Board"). The Board cancelled registration of the Cold War Museum's service mark THE COLD WAR MUSEUM, finding that the Cold War Museum had not proven acquired distinctiveness of the mark. For the following reasons, we reverse.
I. BACKGROUND
On February 4, 2003, Francis Gary Powers, Jr. filed an application for registration of the service mark THE...
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