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HILTON v. HALLMARK CARDS

No. 08-55443.

580 F.3d 874 (2009)

Paris HILTON, Plaintiff-Appellee, v. HALLMARK CARDS, a Missouri corporation, Defendant-Appellant.

United States Court of Appeals, Ninth Circuit.

Filed August 31, 2009.

Attorney(s) appearing for the Case

Lincoln D. Bandlow, Spillane Shaeffer Aronoff Bandlow LLP, Los Angeles, CA, argued the cause for the appellant and filed briefs.

Brent H. Blakely, Blakely Law Group, Hollywood, CA, argued the cause for the appellee and filed the brief.

Lynn Rowe Larsen and Timothy F. Sweeney, Law Office of Timothy Farrell Sweeney, Cleveland, OH, filed the brief for amicus curiae IMG Worldwide, Inc.

Before: JOHN T. NOONAN, DIARMUID F. O'SCANNLAIN, and SUSAN P. GRABER, Circuit Judges.

O'SCANNLAIN, Circuit Judge:

We must decide whether California law allows a celebrity to sue a greeting card company for using her image and catch-phrase in a birthday card without her permission.

I

Paris Hilton is a controversial celebrity known for her lifestyle as a flamboyant heiress. As the saying goes, she is "famous for being famous."

She is also famous for starring in "The Simple Life," a so-called reality television program. The show...

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