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BAY GUARDIAN CO. v. NEW TIMES MEDIA LLC

No. A122448.

187 Cal.App.4th 438 (2010)

114 Cal. Rptr. 3d 392

BAY GUARDIAN COMPANY, Plaintiff and Respondent, v. NEW TIMES MEDIA LLC et al., Defendants and Appellants.

Court of Appeals of California, First District, Division One.

As modified August 11, 2010.

CERTIFIED FOR PARTIAL PUBLICATION.

Attorney(s) appearing for the Case

Reed Smith, Paul D. Fogel, Raymond A. Cardozo, Dennis Peter Maio; Kerr & Wagstaffe, H. Sinclair Kerr, Jr., James M. Wagstaffe, Ivo Labar; and Don Bennett Moon for Defendants and Appellants.

Joseph A. Hearst; E. Craig Moody; Ralph C. Alldredge; and Richard P. Hill for Plaintiff and Respondent.

OPINION

DONDERO, J. —

The Bay Guardian and the San Francisco Weekly are competing alternative newspapers in the San Francisco Bay Area. Each paper relies on advertising revenue in large part to sustain the publication of the news weekly. San Francisco Weekly offered advertising to business entities at a rate lower than was provided by the Bay Guardian. Consequently, the Bay Guardian Company sued San Francisco Weekly for unfair competition...

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