MEMORANDUM OPINION
(Granting Motion for Preliminary Injunction)
HENRY E. HUDSON, District Judge.
This action involves competing claims to the trademark "Diamonds Direct." Plaintiff Diamonds Direct USA, Inc. (collectively with Diamonds Direct USA of Richmond, LLC, "Diamonds Direct") has used its eponymous mark in North Carolina since 1996. On January 19, 2012, Defendant BFJ Holdings, Inc., doing business as Capri Jewelers ("Capri"), registered...
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