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PROCTER & GAMBLE CO. v. ULTREO, INC.

No. 07 Civ. 8379(RJS).

574 F.Supp.2d 334 (2008)

The PROCTER & GAMBLE COMPANY, Plaintiff, v. ULTREO, INC., Defendant.

United States District Court, S.D. New York.

January 8, 2008.

Attorney(s) appearing for the Case

Harold K. Gordon, Theresa M. Gillis, Laura W Sawyer, Jones Day, New York City. Danielle M. Hohos, John B. Williams, Jones Day, Washington, DC, for Plaintiff.

Anthony DiSarro, Lina M. Viviano, Winston & Strawn, LLP, New York City, Kimball Richard Anderson, Lisa J. Parker, Stephen P. Durchslaq, Winston & Strawn, LLP, Chicago, IL, Marc C. Levy, Faegre & Benson, LLP, Denver, CO, for Defendant.

MEMORANDUM AND ORDER

RICHARD J. SULLIVAN, District Judge.

The Procter & Gamble Company ("P & G") has sued a rival toothbrush manufacturer, Ultreo, Inc. ("Ultreo"), for false advertising under the Lanham Act, 15 U.S.C. § 1125 et. seq., and the New York Consumer Protection Act, New York General Business Law §§ 349(a), 349(h), 350, 350(a), and 350(e). Specifically, P & G challenges Ultreo's claim that its power toothbrush...

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