OPINION OF THE COURT
CHAGARES, Circuit Judge.
While receiving a massage treatment at a Barbados hotel, appellant Patrick J. O'Connor slipped, fell, and injured his shoulder. He and the hotel had arranged for that massage by telephone after the hotel mailed a spa brochure to his Pennsylvania home. Mr. O'Connor and his wife Marie brought negligence claims against the hotel, and the District Court dismissed for want of personal jurisdiction. In this appeal, we conclude that the District Court had specific jurisdiction to adjudicate the O'Connors' claims. As a result, we will reverse and remand.
I.
Appellee Sandy Lane Hotel Company is a Barbados corporation. Its sole business is the operation of the Sandy Lane Hotel in St. James, Barbados. The hotel considers itself "the premier address in the Caribbean," and its features include 45 holes of championship golf, a state-of-the-art spa, and a setting "overlooking a gorgeous crescent of beach on Barbados' western coast." Appendix ("App.") 259, 276.
Patrick and Marie O'Connor reside in Pennsylvania. They first heard about Sandy Lane while planning a vacation.
The O'Connors arrived in Barbados shortly thereafter, and, on February 26, Mr. O'Connor was due for one of his massages. He went to the spa at the appointed time, and the staff began to "rejuvenate" his "mind, body, and spirit." App. 281, 325. As part of that process, a Sandy Lane employee instructed Mr. O'Connor to step into the shower and wash up. Unfortunately, Mr. O'Connor's feet were still slick with massage oils, and there were no mats on the shower's wet floor. As he stepped into the shower, Mr. O'Connor slipped, fell, and tore his rotator cuff.
Mr. and Mrs. O'Connor brought negligence claims against the hotel in the Court of Common Pleas for Philadelphia County. Sandy Lane removed the case to the United States District Court for the Eastern District of Pennsylvania, and the District Court dismissed for lack of personal jurisdiction. The O'Connors appeal.
II.
The District Court had subject-matter jurisdiction because the O'Connors are citizens of Pennsylvania, Sandy Lane is a Barbados corporation, and the amount in controversy exceeds $75,000. See 28 U.S.C. §§ 1332, 1441; Nat'l S.S. Co. v. Tugman, 106 U.S. 118, 121, 1 S.Ct. 58, 27 L.Ed. 87 (1882). We have jurisdiction under 28 U.S.C. § 1291, and we exercise plenary review over the District Court's dismissal for lack of personal jurisdiction. Pinker v. Roche Holdings, Ltd., 292 F.3d 361, 368 (3d Cir.2002).
Once challenged, the plaintiff bears the burden of establishing personal jurisdiction. General Elec. Co. v. Deutz AG, 270 F.3d 144, 150 (3d Cir.2001). Nonetheless, since the District Court did "not hold an evidentiary hearing . . ., the plaintiff[s] need only establish a prima facie case of personal jurisdiction and the plaintiff[s][are] entitled to have [their] allegations taken as true and all factual disputes drawn in [their] favor." Miller Yacht Sales, Inc. v. Smith, 384 F.3d 93, 97 (3d Cir.2004).
Under Federal Rule of Civil Procedure 4(k), a District Court typically exercises personal jurisdiction according to the law of the state where it sits. See Fed. R.Civ.P. 4(k)(1)(A). Because this case comes to us from the United States District Court for the Eastern District of Pennsylvania, we apply the Pennsylvania long-arm statute. It provides for jurisdiction "based on the most minimum contact with th[e] Commonwealth allowed under the Constitution of the United States." 42 Pa. Cons.Stat. Ann. § 5322(b); see Mellon Bank (East) PSFS, Nat'l Ass'n v. Farino, 960 F.2d 1217, 1221 (3d Cir.1992). Accordingly, in determining whether personal jurisdiction exists, we ask whether, under the Due Process Clause, the defendant has "certain minimum contacts with . . . [Pennsylvania] such that the maintenance of the suit does not offend traditional notions of fair play and substantial justice." See Int'l Shoe Co. v. Washington, 326 U.S. 310, 316,
III.
The two types of personal jurisdiction are general jurisdiction and specific jurisdiction. See Helicopteros Nacionales de Colombia, S.A. v. Hall, 466 U.S. 408, 414-15 & n. 9, 104 S.Ct. 1868, 80 L.Ed.2d 404 (1984). The O'Connors conceded at oral argument that Sandy Lane lacks the "continuous and systematic" Pennsylvania contacts needed to support general jurisdiction, so we consider only the specific variety here.
The inquiry as to whether specific jurisdiction exists has three parts. First, the defendant must have "purposefully directed [its] activities" at the forum. Burger King Corp. v. Rudzewicz, 471 U.S. 462, 472, 105 S.Ct. 2174, 85 L.Ed.2d 528 (1985) (quotation marks omitted). Second, the litigation must "arise out of or relate to" at least one of those activities. Helicopteros, 466 U.S. at 414, 104 S.Ct. 1868; Grimes v. Vitalink Commc'ns Corp., 17 F.3d 1553, 1559 (3d Cir.1994). And third, if the prior two requirements are met, a court may consider whether the exercise of jurisdiction otherwise "comport[s] with `fair play and substantial justice.'" Burger King, 471 U.S. at 476, 105 S.Ct. 2174 (quoting Int'l Shoe, 326 U.S. at 320, 66 S.Ct. 154).
A.
At the threshold, the defendant must have "purposefully avail[ed] itself of the privilege of conducting activities within the forum." Hanson v. Denckla, 357 U.S. 235, 253, 78 S.Ct. 1228, 2 L.Ed.2d 1283 (1958). Physical entrance is not required. See Burger King, 471 U.S. at 476, 105 S.Ct. 2174; Grand Entm't Group, Ltd. v. Star Media Sales, Inc., 988 F.2d 476, 482 (3d Cir.1993) ("Mail and telephone communications sent by the defendant into the forum may count toward the minimum contacts that support jurisdiction."). But what is necessary is a deliberate targeting of the forum. Thus, the "unilateral activity of those who claim some relationship with a nonresident defendant" is insufficient. See Hanson, 357 U.S. at 253, 78 S.Ct. 1228. And contacts with a state's citizens that take place outside the state are not purposeful contacts with the state itself. See Gehling v. St. George's Sch. of Med., Ltd., 773 F.2d 539, 542-43 (3d Cir. 1985).
Some of the contacts alleged by the O'Connors do not meet this standard.
Nonetheless, Sandy Lane's other claim-specific contacts do amount to purposeful availment. After the O'Connors' initial stay, Sandy Lane continued to cultivate the relationship by mailing seasonal newsletters to their Pennsylvania home. And after the O'Connors booked their 2003 trip, Sandy Lane mailed them a brochure and traded phone calls with them for the purpose of forming an agreement to render spa services. Through these acts, Sandy Lane deliberately reached into Pennsylvania to target two of its citizens. See Hanson, 357 U.S. at 253, 78 S.Ct. 1228; Grand Entm't, 988 F.2d at 482. Thus, if the O'Connors' allegations are true, then they establish purposeful contact with Pennsylvania. See Miller Yacht, 384 F.3d at 97.
B.
1.
Identifying some purposeful contact with the forum is but the first step in the specific-jurisdiction analysis. The plaintiffs' claims must also "arise out of or relate to" at least one of those contacts. Helicopteros, 466 U.S. at 414, 104 S.Ct. 1868; Grimes, 17 F.3d at 1559. Unfortunately, the Supreme Court has not yet explained the scope of this requirement.
Three approaches predominate. The most restrictive standard is the "proximate cause" or "substantive relevance" test. Courts have articulated this test in a variety of ways. Some hold the defendant's contacts must be the "legal cause" of the plaintiff's injury "(i.e., the defendant's in-state conduct [must] g[i]ve birth to the cause of action)." See, e.g., Mass. Sch. of Law at Andover, Inc. v. Am. Bar Ass'n, 142 F.3d 26, 35 (1st Cir.1998) (quotation marks omitted). Justice Brennan, dissenting in Helicopteros, similarly described it
A second, more relaxed test requires only "but-for" causation. As the name indicates, this standard is satisfied when the plaintiff's claim would not have arisen in the absence of the defendant's contacts. See, e.g., Shute v. Carnival Cruise Lines, 897 F.2d 377, 385-86 (9th Cir.1990), rev'd on other grounds 499 U.S. 585, 111 S.Ct. 1522, 113 L.Ed.2d 622 (1991).
A third standard looks for a "substantial connection" or "discernible relationship." Unlike the but-for test, causation is of no special importance. The critical question is whether the tie between the defendant's contacts and the plaintiff's claim is close enough to make jurisdiction fair and reasonable. See Shoppers Food Warehouse v. Moreno, 746 A.2d 320, 335-36 (D.C.2000);
2.
This Court has never adopted a definitive approach to the relatedness requirement.
We agree, of course, that courts must decide each case individually, and Miller Yacht's rejection of the proximate cause test binds this panel. See Blair v. Scott Specialty Gases, 283 F.3d 595, 610-11 (3d Cir.2002). Moreover, the Supreme Court's personal jurisdiction cases have repeatedly warned against the use of "mechanical or quantitative" tests. See Int'l Shoe, 326 U.S. at 319, 66 S.Ct. 154; see also Kulko v. Superior Court, 436 U.S. 84, 92, 98 S.Ct. 1690, 56 L.Ed.2d 132 (1978) ("[F]ew answers will be written in black and white. The greys are dominant and even among them the shades are innumerable.") (quotation marks omitted). In light of this instruction, we think it appropriate to continue this Court's established practice and refrain from adopting a bright-line test. See Miller Yacht, 384 F.3d at 99-100.
At the outset, then, we must state that the "sliding scale," "substantial connection," and "discernible relationship" tests are not the law in this circuit. By any name, these "hybrid" approaches allow courts to vary the scope of the relatedness requirement according to the "quantity and quality" of the defendant's contacts. See Richman, supra, 72 Cal. L.Rev. at 1345; see also Chew, 143 F.3d at 29; Vons, 58 Cal.Rptr.2d 899, 926 P.2d at 1096-97; Shoppers, 746 A.2d at 335-36. General and specific jurisdiction merge, and the result is a freewheeling totality-of-the-circumstances test. See Chew, 143 F.3d at 29. Our cases, however, have always treated general and specific jurisdiction as analytically distinct categories, not two points on a sliding scale. See Helicopteros, 466 U.S. at 414-16, 104 S.Ct. 1868; Remick v. Manfredy, 238 F.3d 248, 255 (3d Cir.2001).
We are not inclined to alter this approach, nor will we supplement it with a sliding scale. When courts confine general and specific jurisdiction to their separate spheres, potential defendants can anticipate and control their jurisdictional exposure. See World-Wide, 444 U.S. at 297, 100 S.Ct. 559. As long as out-of-state residents refrain from continuous and substantial forum contacts, they can conduct their affairs "confident that transactions in one context will not come back to haunt them unexpectedly in another." See RAR, Inc. v. Turner Diesel, Ltd., 107 F.3d 1272, 1277-78 (7th Cir.1997). Under a "hybrid" approach, by contrast, all factors come together in "a sort of jurisdictional stew." See Mary Twitchell, Burnham and Constitutionally Permissible Levels of Harm, 22
Unlike the hybrid approaches, the but-for test at least makes an attempt to preserve the distinction between general and specific jurisdiction. See Shute, 897 F.2d at 385. But-for causation does not shift with the strength of the defendant's contacts, nor does it slide along a continuum. Rather, it draws a bright line separating the related from the unrelated. See William L. Prosser, The Law of Torts 237 (4th ed. 1971) ("Causation is a fact. It is a matter of what has in fact occurred."). More importantly, by ensuring the existence of some minimal link between contacts and claims, but-for causation provides a useful starting point for the relatedness inquiry.
But although the analysis may begin with but-for causation, it cannot end there. The animating principle behind the relatedness requirement is the notion of a tacit quid pro quo that makes litigation in the forum reasonably foreseeable. See Burger King, 471 U.S. at 475-76, 105 S.Ct. 2174. Out-of-state residents who "exercise[] the privilege of conducting activities within a state . . . enjoy[] the benefits and protection of" the state's laws; in exchange, they must submit to jurisdiction over claims that arise from or relate to those activities. See Int'l Shoe, 326 U.S. at 319, 66 S.Ct. 154; Burger King, 471 U.S. at 475-76, 105 S.Ct. 2174. But-for causation cannot be the sole measure of relatedness because it is vastly overinclusive in its calculation of a defendant's reciprocal obligations. The problem is that it "has . . . no limiting principle; it literally embraces every event that hindsight can logically identify in the causative chain." See Nowak v. Tak How Invs., Ltd., 94 F.3d 708, 715 (1st Cir. 1996).
Indeed, even courts that embrace the but-for test recognize its overinclusiveness. See, e.g., Shute, 897 F.2d at 385. These courts fall back on the third step of the analysis—whether jurisdiction is otherwise fair and reasonable—to protect against the but-for test's causative excesses. See id. But-for causation, however, may have more holes than the third step can plug. Once the plaintiff proves minimum contacts, the court may consider whether the defendant has "present[ed] a compelling case that the presence of some other considerations would render jurisdiction unreasonable." See Burger King, 471 U.S. at 477, 105 S.Ct. 2174 (emphasis added); see also Richman, supra, 25 Ariz. St. L.J. at 634 ("[T]he contacts step is by far the more important; the fairness inquiry plays
We thus hold that specific jurisdiction requires a closer and more direct causal connection than that provided by the but-for test. As we stated in Miller Yacht, there is no "specific rule" susceptible to mechanical application in every case. See 384 F.3d at 100. But in the course of this necessarily fact-sensitive inquiry, the analysis should hew closely to the reciprocity principle upon which specific jurisdiction rests. See Burger King, 471 U.S. at 475-76, 105 S.Ct. 2174. With each purposeful contact by an out-of-state resident, the forum state's laws will extend certain benefits and impose certain obligations. See Int'l Shoe, 326 U.S. at 319, 66 S.Ct. 154. Specific jurisdiction is the cost of enjoying the benefits. See Schwarzenegger v. Fred Martin Motor Co., 374 F.3d 797, 802 (9th Cir.2004) ("In return for the[] benefits and protections [of a state's laws,] a defendant must—as a quid pro quo—submit to the burdens of litigation in that forum.") (quotations marks omitted); Coté v. Wadel, 796 F.2d 981, 984 (7th Cir.1986) ("Personal jurisdiction over nonresidents of a state is a quid for a quo that consists of the state's extending protection or other services to the nonresident."). The relatedness requirement's function is to maintain balance in this reciprocal exchange. In order to do so, it must keep the jurisdictional exposure that results from a contact closely tailored to that contact's accompanying substantive obligations. The causal connection can be somewhat looser than the tort concept of proximate causation, see Miller Yacht, 384 F.3d at 99-100, but it must nonetheless be intimate enough to keep the quid pro quo proportional and personal jurisdiction reasonably foreseeable.
3.
Applying these principles to this case, we first note that Sandy Lane's Pennsylvania contacts are a but-for cause of Mr. O'Connor's injury. Mr. O'Connor's affidavit claims that he decided to purchase spa treatments "as a result" of Sandy Lane's solicitation. App. 281. We accept that statement as true because the District Court held no evidentiary hearing. See Miller Yacht, 384 F.3d at 97. Thus, but for the mailing of the brochure, Mr. O'Connor never would have purchased a massage, and he would not have suffered a massage-related injury.
The link is also much closer than mere but-for causation. Pennsylvania law allows individuals and businesses to make and enforce binding agreements. Sandy Lane availed itself of that opportunity, and, through its mailings and phone calls to Pennsylvania, it formed a contract for spa services. The hotel acquired certain rights under that contract, and with those rights came accompanying obligations. Like all services contracts, the spa agreement contained an implied promise that Sandy Lane would "exercise due care in performing the services required." See Richard A. Lord, 23 Williston on Contracts § 63.25, at 525-26 (4th ed.2002). In the case before us, the O'Connors contend that Sandy Lane failed to do exactly that. As such, their claims directly and closely relate to a continuing contractual obligation that arose in Pennsylvania.
True enough, the O'Connors' claims sound in tort, not contract. They claim that Sandy Lane breached a social duty
C.
Having determined that minimum contacts exist, we next consider whether the exercise of jurisdiction would otherwise comport with "traditional notions of fair play and substantial justice." See Int'l Shoe, 326 U.S. at 316, 66 S.Ct. 154. The existence of minimum contacts makes jurisdiction presumptively constitutional, and the defendant "must present a compelling case that the presence of some other considerations would render jurisdiction unreasonable." See Burger King, 471 U.S. at 477, 105 S.Ct. 2174; see also Pennzoil Prods. Co. v. Colelli & Assocs., Inc., 149 F.3d 197, 207 (3d Cir.1998) (noting that if minimum contacts are present, then jurisdiction will be unreasonable only in "rare cases"); Grand Entm't Group, Ltd. v. Star Media Sales, Inc., 988 F.2d 476, 483 (3d Cir.1993) ("The burden on a defendant who wishes to show an absence of fairness or lack of substantial justice is heavy.").
The Supreme Court has identified several factors that courts should consider when balancing jurisdictional reasonableness. Among them are "the burden on the defendant, the forum State's interest in adjudicating the dispute, the plaintiff's interest in obtaining convenient and effective relief, the interstate [and international] judicial system's interest in obtaining the most efficient resolution of controversies," Burger King, 471 U.S. at 477, 105 S.Ct. 2174 (quotation marks omitted), and "[t]he procedural and substantive interests of other nations." Asahi Metal Indus. Co. v. Superior Court, 480 U.S. 102, 113, 115, 107 S.Ct. 1026, 94 L.Ed.2d 92 (1987).
Several of these factors weigh in favor of litigating this dispute in Barbados. First, the burden on the defendant is a "primary concern" in any case, see World-Wide, 444 U.S. at 292, 100 S.Ct. 559 and it is all the more significant here due to "[t]he unique burdens placed upon one who must defend oneself in a foreign legal system." See Asahi, 480 U.S. at 114, 107 S.Ct. 1026. Sandy Lane's representatives will have to travel 2,000 miles to litigate in Pennsylvania, and the company must also familiarize itself with a foreign legal system. Second, the efficiency factor also tips toward Sandy Lane. See Burger King, 471 U.S. at 477, 105 S.Ct. 2174. Most of the witnesses are
Sandy Lane, though, has a much higher hill to climb. Because it has minimum contacts with Pennsylvania under the first two steps of our analysis, it must make a "compelling case" that litigation in Pennsylvania would be unreasonable and unfair. See Burger King, 471 U.S. at 477, 105 S.Ct. 2174. As the Supreme Court has stated, "[w]hen minimum contacts have been established, often the interests of the plaintiff and the forum in the exercise of jurisdiction will justify even the serious burdens placed on the alien defendant." See Asahi, 480 U.S. at 114, 107 S.Ct. 1026. Indeed, Asahi is the only Supreme Court case ever to present so compelling a situation, and it involved a suit in California between parties from Japan and Taiwan. See id. Unlike California's "slight" interest in that case, id., Pennsylvania has a "manifest interest in providing effective means of redress" when a foreign corporation reaches into the state and solicits its citizens. See McGee v. Int'l Life Ins. Co., 355 U.S. 220, 223, 78 S.Ct. 199, 2 L.Ed.2d 223 (1957). Furthermore, requiring the O'Connors to litigate in Barbados would saddle them with a burden at least equal to Sandy Lane's burden in Pennsylvania.
In light of these countervailing interests, we conclude that this is not one of those "rare" and "compelling" cases where jurisdiction would be unreasonable despite the presence of minimum contacts. The burdens on Sandy Lane are substantial, but they do not entirely dwarf the interests of the O'Connors and the forum state. Pennsylvania may not be the best forum — it may not even be a convenient one.
IV.
In sum, the O'Connors have alleged facts that, if true, establish personal jurisdiction over Sandy Lane in Pennsylvania. Sandy Lane purposefully directed its activities at Pennsylvania, the O'Connors' claims arise from or relate to those activities, and no other factors render jurisdiction in Pennsylvania unfair or unreasonable. The District Court therefore had specific jurisdiction to adjudicate the O'Connors' claims. We will reverse its judgment and remand the case for further proceedings.
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