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BARBARA'S SALES, INC. v. INTEL CORP.

No. 103287.

879 N.E.2d 910 (2007)

227 Ill.2d 45

316 Ill.Dec. 522

BARBARA'S SALES, INC., et al., Indiv. and on Behalf of All Others Similarly Situated, Appellees, v. INTEL CORPORATION et al. (Intel Corporation, Appellant).

Supreme Court of Illinois.

November 29, 2007.

Attorney(s) appearing for the Case

Gordon R. Broom, Wayne D. Skigen, of Burroughs, Hepler, Broom, MacDonald, Hebrank & True, LLP, Edwardsville, Wayne W. Whalen, Edward M. Crane, R. Ryan Stoll, Gregory S. Bailey, of Skadden, Arps, Slate, Meagher & Flom LLP, Chicago (Terry E. Fenzl, Anthony L. Marks, Dan L. Bagatell, of Perkins Coie Brown & Bain, P.A., Phoenix, Arizona, of counsel), for appellant.

Stephen A. Swedlow, Chicago, for appellees.

Miguel A. Estrada, David Debold, Justin S. Herring, of Gibson, Dunn & Crutcher LLP, Washington, D.C., for amicus curiae DaimlerChrysler Corporation.

Michele Odorizzi, Stephen Sanders, of Mayer, Brown, Rowe & Maw LLP, Chicago, for amicus curiae Product Liability Advisory Council, Inc.

Robert J. Sprague, of Sprague & Urban, Belleville, for amicus curiae Conflict-of-Laws Professors.

OPINION

Justice FITZGERALD delivered the judgment of the court, with opinion:

In the early part of this decade, Intel Corporation (Intel) engaged in a massive worldwide advertising campaign touting the high performance of its "Pentium 4" microprocessor. The alleged disappointment of a nationwide group of purchasers led to this class action filed in Madison County, Illinois, by named plaintiffs from Illinois and Missouri against Intel, a Delaware corporation...

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