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CKE RESTAURANT v. JACK IN THE BOX, INC.

No. SACV 07-0603 AG (JTLx).

494 F.Supp.2d 1139 (2007)

CKE RESTAURANT., a Delaware corporation, Carl Karcher Enterprises, Inc., a California corporation, and Hardee's Food Systems, Inc., a North Carolina corporation, Plaintiffs, v. JACK IN THE BOX, INC., a Delaware corporation, Defendant.

United States District Court, C.D. California.

July 2, 2007.

Attorney(s) appearing for the Case

Jan P. Weir, Jennifer A. Trusso, Stradling Yocca Carlson and Rauth, Newport Beach, CA, Kevin J. McDevitt, Richard B. Biagi, Neal & McDevitt LLC, Northfield, IL, for Plaintiffs.

Becky J. Belke, Kathrin A. Wanner, Manatt Phelps & Phillips, Los Angeles, CA, Jeffrey S. Edelstein, Manatt, Phelps & Phillips, LLP, Gregory A. Clarick, Paul Weiss Rifkind Wharton & Garrison, New York, NY, for Defendant.

ORDER DENYING PLAINTIFFS' MOTION FOR PRELIMINARY INJUNCTION

GUILFORD, District Judge.

This case concerns the often aggressive and sometimes amusing advertising campaigns for fast food, which might be called the Burger Battles. The full and vigorous communication of product advertisement is an inherent and often helpful part of our free market economy. But there are rules of war in the Burger Battles, and Plaintiffs CKE Restaurants, Inc., Carl Karcher Enterprises...

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