HOWARD, Circuit Judge.
This appeal arises out of a trademark dispute between Colt Defense LLC (Colt) and Bushmaster Firearms, Inc. (Bushmaster) over Bushmaster's use of the term "M4" in conjunction with its sale of certain firearms. The district court concluded that the term was generic and not entitled to trademark protection. We affirm.
I.
In 1959, Colt purchased the right to develop the Armalite Rifle model 15 (AR-15), a small-caliber, gas-operated...
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