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PETA v. MILK PRODUCERS ADVISORY BD.

No. A103481.

22 Cal.Rptr.3d 900 (2005)

125 Cal.App.4th 871

PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS, INC. et al., Plaintiffs and Appellants, v. CALIFORNIA MILK PRODUCERS ADVISORY BOARD, Defendant and Respondent.

Court of Appeals of California, First District, Division Two.

Review Denied April 20, 2005.

Attorney(s) appearing for the Case

Matthew Penzer, admitted pro hac vice, People for the Ethical Treatment of Animals, Morgenstein & Jubelirer and Bruce A. Wagman, San Francisco, for Appellants.

Bill Lockyer, Attorney General of the State of California, Tom Greene, Chief Assistant Attorney General, Mary E. Hackenbracht, Senior Assistant Attorney General, Tiffany Yee, Deputy Attorney General.

RUVOLO, J.

I.

INTRODUCTION

Appellants People For The Ethical Treatment of Animals, Inc. and John Robbins (referred to collectively as PETA) appeal from a judgment of dismissal entered after the trial court sustained demurrers without leave to amend filed by respondent California Milk Producers Advisory Board (CMAB) to PETA's amended complaint. PETA sued CMAB, inter alia, claiming its "Happy Cows" advertising campaign1

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