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RAYNER v. REEVES CUSTOM BUILDERS, INC.

No. 03-3235.

277 Wis.2d 535 (2004)

2004 WI App 231

691 N.W.2d 705

Lawrence RAYNER and Sally Rayner, Plaintiffs-Respondents, v. REEVES CUSTOM BUILDERS, INC., Arthur J. Reeves and Beth E. Reeves, Defendants-Appellants.

Court of Appeals of Wisconsin.

Decided November 10, 2004.

Attorney(s) appearing for the Case

On behalf of the defendants-appellants, the cause was submitted on the briefs of John M. Murphy of Leece & Phillips, S.C. of Elkhorn.

On behalf of the plaintiffs-respondents, the cause was submitted on the brief of David C. Williams of Harrison, Williams, McDonell, Swatek & Buttram, LLP of Lake Geneva.

Before Anderson, P.J., Brown and Nettesheim, JJ.

¶ 1. BROWN, J.

This case involves an issue of first impression, namely, whether consumer protection regulations pierce the corporate veil and allow for personal liability against individual wrongdoers. We hold that they do if it is shown that the individual—rather than the entity—is responsible for devising the unfair method of selling home improvements. The...

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