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BRONCO WINE COMPANY v. JOLLY

No. S113136.

17 Cal.Rptr.3d 180 (2004)

95 P.3d 422

33 Cal.4th 943

BRONCO WINE COMPANY et al., Petitioners, v. Jerry R. JOLLY, as Director, etc., et al., Respondents; Napa Valley Vintners Association, Intervener.

Supreme Court of California.

As Modified on Denial of Rehearing October 13, 2004.

Certiorari Denied March 21, 2005.

Attorney(s) appearing for the Case

Howard, Rice, Nemerovski, Canady, Falk & Rabkin, Jerome B. Falk, Jr., Steven L. Mayer, San Francisco; Ropes & Gray, Peter M. Brody and Kelly B. Kramer for Petitioners.

Hinman & Carmichael, John A. Hinman, San Francisco, Beth Aboulafia and Barry Strike for 68 wineries, 47 winegrowers and 3 interested parties as Amici Curiae on behalf of Petitioners.

Bill Lockyer, Attorney General, David S. Chaney, Assistant Attorney General, Damon M. Connolly, Miguel A. Neri, Fiel Tigno and Terry Senne, Deputy Attorneys General, for Respondent.

Dickenson, Peatman & Fogarty, Richard P. Mendelson, Deborah E. Quick, Napa; Keker & Van Nest, John W. Keker, Henry C. Bunsow, James M. Emery, Ragesh K. Tangri, Daniel Purcell, San Francisco; Horvitz & Levy and Ellis Horvitz, Encino, for Intervener.

Pillsbury Winthrop, Kevin M. Fong and James M. Seff, San Francisco, for Jordan Vineyard & Winery and North Coast Winegrowers Association et al., as Amici Curiae on behalf of Respondent and Intervener.

Certiorari Denied March 21, 2005. See 125 S.Ct. 1646.

GEORGE, C.J.

This case concerns three brand-name labels (Napa Ridge, Napa Creek Winery, and Rutherford Vintners) appearing on wine bottled and marketed by petitioners Bronco Wine Company and Barrel Ten Quarter Circle, Inc. (hereafter Bronco). These wines are made not from grapes grown in Napa County, or in the Rutherford viticultural (wine grape growing)...

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