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GRUPO GIGANTE SA DE CV v. DALLO & CO., INC.

No. 00-57118.

391 F.3d 1088 (2004)

GRUPO GIGANTE SA DE CV; Gigante SA De CV; Gigante Holding International, Plaintiffs-counter-defendants-Appellees, v. DALLO & CO., INC.; Michael, Dallo; Rafid Dallo; Douray Dallo; Louis Dallo; Chris Dallo, Defendants, and MD & CD LLC, Defendant-Appellant, Profile LLC, Defendant-counter-claimant-Appellant. Grupo Gigante SA De CV; Gigante SA De CV; Gigante Holding International, Plaintiffs-counter-defendants-Appellants, v. Dallo & Co., Inc.; Michael Dallo; Rafid Dallo; Douray Dallo; Louis Dallo; Chris Dallo, Defendants, and MD & CD LLC, Defendant-Appellee, Profile LLC, Defendant-counter-claimant-Appellee.

United States Court of Appeals, Ninth Circuit.

Submission Deferred May 9, 2002.

Resubmitted June 13, 2002.

Filed December 15, 2004.

Attorney(s) appearing for the Case

Randy M. McElvain, Weston & McElvain, Los Angeles, CA, for the appellants.

Matthew A. Hodel, Paul, Hastings, Janofsky & Walker LLP, Costa Mesa, CA, for the appellees.

Before: KLEINFELD and GRABER, Circuit Judges, and COLLINS, District Judge.

OPINION

KLEINFELD, Circuit Judge.

This is a trademark case. The contest is between a large Mexican grocery chain that has long used the mark, but not in the United States, and a small American chain that was the first to use the mark in the United States, but did so, long after the Mexican chain began using it, in a locality where shoppers were familiar with the Mexican mark.

Facts

Grupo Gigante S.A. de C.V. ("Grupo Gigante") operates a...

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