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MARCH MADNESS ATHLETIC ASS'N, L.L.C. v. NETFIRE, INC.

No. Civ.A. 3:00-CV-398-R.

310 F.Supp.2d 786 (2003)

MARCH MADNESS ATHLETIC ASSOCIATION, L.L.C., Plaintiff, v. NETFIRE, INC., and Sports Marketing International, Inc., Defendants, v. National Collegiate Athletic Association, and Illinois High Association, Counter-Defendants. v. Matthew Jones, Third Party Defendant.

United States District Court, N.D. Texas, Dallas Division.

August 28, 2003.

Attorney(s) appearing for the Case

Douglas N. Masters, Bradley L. Cohn, Mark P. McKenna, Ram Padmanabhan, Pattishall, McAuliffe, Newbury, Hilliard & Geraldson, Wayne F. Plaza, Rooks, Pitts & Poust, Chicago, IL, Theodore Stevenson, III, McKool Smith, J. Todd Key, Sullivan, Parker & Cook, Scott M. Kline, Hughes & Luce, Dallas, TX, for Plaintiff/Counter Defendant/Third Party Plaintiff.

R. Brent Cooper, Cooper & Scully, Adam Alexander, David, Goodman & Madole, Dallas, TX, for Defendant/Counter Claimant.

Jeffrey C. Mateer, Randal C. Shaffer, Mateer & Shaffer, Dallas, TX, for Counter Defendant.

R. Brent Cooper, Cooper & Scully, Adam Alexander, David, Goodman & Madole, Dallas, TX, for Third Party Defendant.

FINDINGS OF FACT AND CONCLUSIONS OF LAW

BUCHMEYER, District Judge.

This case concerns the trademark rights to the term 'march madness' and to the internet domain name 'www.marchmadness.com.' ("marchmadness.com") Plaintiff March Madness Athletic Association, L.L.C. ("MMAA") brings suit against Sports Marketing International, Inc. ("SMI"), Netfire, Inc. ("Netfire") and Matthew Jones (collectively...

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