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SUZUKI MOTOR CORP. v. CONSUMERS UNION OF U.S.

No. 00-56043.

292 F.3d 1192 (2002)

SUZUKI MOTOR CORPORATION and American Suzuki Motor Corporation, Plaintiff-Appellant, v. CONSUMERS UNION OF UNITED STATES, INC., a non-profit New York Corporation, Defendant-Appellee.

United States Court of Appeals, Ninth Circuit.

Filed June 25, 2002.

Attorney(s) appearing for the Case

Robert B. Fiske, Jr., Michael P. Carroll, William C. Komaroff, Davis Polk & Wardwell, New York, NY; George F. Ball, Law Offices of George F. Ball, P.C., Newport Beach, CA; Gene C. Schaerr, David J. Lewis, Paul J. Zidlicky, Michael S. Lee, Sidley Austin Brown & Wood, Washington, DC; James Harris, Sidley Austin Brown & Wood, Los Angeles, CA, for the plaintiff-appellant.

Barry G. West, Corey E. Klein, Sylvia M. Virsik, Gaims, Weil, West & Epstein, LLP, Los Angeles, CA, Joseph W. Cotchett, Frank Pitre, Cotchett, Pitre & Simon, Burlingame, CA, Michael N. Pollet, Pollet & Felleman, LLP, Yonkers, NY, for the defendant-appellee.

John A. Clarke, Washington, D.C., for amicus curiae Accuracy in Media, Inc.; Kieran P. Fallon, Miami, Florida, for amici curiae Bill Seidle Suzuki, Bob Lewis Suzuki, David O'Neal Suzuki, Five Star Suzuki, Jim Hudson Suzuki, and Roger Beasley Suzuki; and Richard A. Samp, Washington, D.C., for amicus curiae Washington Legal Foundation, all seeking reversal.

Before: FERGUSON, TASHIMA, and GRABER, Circuit Judges.

Opinion by Judge TASHIMA; Dissent by Judge FERGUSON.

TASHIMA, Circuit Judge.

In 1988, Appellee Consumers Union of United States, Inc. (CU), published a story in its magazine Consumer Reports, in which it rated the Suzuki Samurai "Not Acceptable" based on its propensity to roll over during accident avoidance tests. Since that time, CU has publicly referred to the negative Samurai rating in various fora, most prominently in the 60th Anniversary issue...

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