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JAHN v. 1-800-FLOWERS.COM, INC.

No. 01-2999.

284 F.3d 807 (2002)

Curtis P. JAHN and Capitol Warehousing Corporation, Plaintiffs-Appellants, v. 1-800-FLOWERS.COM, INC., Fresh Intellectual Properties, Inc., and 800-Flowers, Inc., Defendants-Appellees.

United States Court of Appeals, Seventh Circuit.

Decided March 29, 2002.

Rehearing and Rehearing Denied April 23, 2002.

Attorney(s) appearing for the Case

Earl H. Munson (argued), Boardman, Suhr, Curry & Field, Madison, WI, for Plaintiffs-Appellants.

Jeffrey A. Simmons, William M. Conley (argued), Foley & Lardner, Madison, WI, doe Defendants-Appellees.

Before FLAUM, Chief Judge, and BAUER and EASTERBROOK, Circuit Judges.

Rehearing and Rehearing En Banc Denied April 23, 2002.

EASTERBROOK, Circuit Judge.

When Madison Truck Brokers subscribed to an incoming-toll-free number in 1976, AT&T assigned it 800 356-9377 at random. Madison Truck Brokers and its successor Capitol Warehousing Corporation used the number in their transportation business until 1982, when they expanded into floral delivery. William Alexander thought that 800-FLOWERS would be the ideal toll-free number...

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