EASTERBROOK, Circuit Judge.
Finlay Fine Jewelry, which sells inexpensive items containing gold at kiosks in department stores nationwide, regularly offers its products at 50% off. Half off what?, one may ask. A discount supposes a regular price, and it developed in a bench trial in this suit under § 43(a) of the Lanham Act, 15 U.S.C. § 1125(a), and related state laws, that Finlay does not have one. Every once in a while (but never on a Saturday or during...
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