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B. SANFIELD, INC. v. FINLAY FINE JEWELRY CORP.

No. 99-4234.

258 F.3d 578 (2001)

B. SANFIELD, INCORPORATED, Plaintiff-Appellant, v. FINLAY FINE JEWELRY CORPORATION, Defendant-Appellee.

United States Court of Appeals, Seventh Circuit.

Decided July 10, 2001.

Attorney(s) appearing for the Case

Patrick W. Hayes, Guyer & Enichen, Erik K. Jacobs (argued), Hyzer Hyzer & Zimmerman, Rockford, IL, for Plaintiff-Appellant.

Diane Green-Kelly (argued), Mayer, Brown & Platt, Chicago, IL, for Defendant-Appellee.

Before CUDAHY, EASTERBROOK, and RIPPLE, Circuit Judges.

EASTERBROOK, Circuit Judge.

Finlay Fine Jewelry, which sells inexpensive items containing gold at kiosks in department stores nationwide, regularly offers its products at 50% off. Half off what?, one may ask. A discount supposes a regular price, and it developed in a bench trial in this suit under § 43(a) of the Lanham Act, 15 U.S.C. § 1125(a), and related state laws, that Finlay does not have one. Every once in a while (but never on a Saturday or during...

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