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CHANCE v. PAC-TEL TELETRAC INC.

No. 98-55160

242 F.3d 1151 (2001)

Allen Chance, an individual d/b/a/ T.A.B. Systems, Plaintiff-Appellant, v. Pac-Tel Teletrac Inc., a Calif. Corp.; Teletrac Inc., a Calif. Corp.; Kenneth Weisner, an individual; Pac-Tel Teletrac, a joint venture; International Teletrac Systems Inc., a Corp.; Airtouch Teletrac, a Delaware Corp.; Airtouch Communications Inc., a Delaware Corp., Defendants-Appellees.

United States Court of Appeals, Ninth Circuit.

Filed March 20, 2001

Attorney(s) appearing for the Case

R. Joseph Trojan, Esq., Eric J. Aagaard, Esq., Shelly Sanchez Maurer, Esq., Keyvan Davoudian, Esq., Trojan Law Offices, Beverly Hills, California, for plaintiff-appellant Allen Chance, an individual d/b/a/ T.A.B. Systems.

David Romanski, Esq., Karren M. Shorofsky, Steinhart & Falconer, San Francisco, California, for defendants-appellees Pac-Tel Teletrac Inc., a California Corporation; Kenneth Weisner, an individual; Pac-Tel Teletrac, a joint venture; International Teletrac Systems Inc., a Corporation; Airtouch Teletrac, a Delaware Corporation; and Airtouch Communications Inc., a Delaware Corporation.

David S. Elkind, Esq., Reboul, MacMurray, Hewitt, Maynard & Kristol, New York, New York, for Teletrac Inc., a California Corporation.

Before: Ferdinand F. Fernandez, and Kim McLane Wardlaw, Circuit Judges, and Charles R. Weiner, Senior District Judge.

Argued and Submitted April 10, 2000 — Pasadena, California

WEINER, Senior District Judge:

I.

In this appeal, we must determine when a service mark is first used in commerce under the Lanham Act, 15 U.S.C. § 1127. Allen Chance, d/b/a/ T.A.B. Systems ("T.A.B."), claims first use of the service mark "TeleTrak" in connection with T.A.B.'s lost and found tag service. Pac-Tel Teletrac, Inc. and related entities (collectively "Pac-Tel") claim...

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