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INSOLIA v. PHILIP MORRIS INC.

Nos. 99-2654, 99-2693.

216 F.3d 596 (2000)

Vincent INSOLIA, Billy Mays, Maureen Lovejoy, Karen Insolia, Phyllis Mays, and Lee Lovejoy, Plaintiffs-Appellants, v. PHILIP MORRIS INCORPORATED, R.J. Reynolds Tobacco Company, Brown & Williamson Tobacco Corporation, B.A.T. Industries P.L.C., Lorillard Tobacco Company, Liggett Group, Inc., Hill and Knowlton, Inc., The Council For Tobacco Research-U.S.A., Inc., and The Tobacco Institute, Inc., Defendants-Appellees. Physicians Plus Insurance Corporation, Plaintiff-Appellant, v. Philip Morris Incorporated, R.J. Reynolds Tobacco Company, Brown & Williamson Tobacco Corporation, B.A.T. Industries P.L.C., Lorillard Tobacco Company, Liggett Group, Inc., Hill And Knowlton, Inc., The Council For Tobacco Research-U.S.A., Inc., and The Tobacco Institute, Inc., Defendants-Appellees.

United States Court of Appeals, Seventh Circuit.

Decided June 16, 2000.

Rehearing and Rehearing Denied August 4, 2000.

Attorney(s) appearing for the Case

Steven J. Schooler, James A. Olsen (argued), Lawton & Cates, Madison, WI, Kenneth B. McClain, Humphrey, Farrington & McClain, Independence, MO, Richard L. Schmidt, Boardman, Suhr, Curry & Field, Madison, WI, for plaintiff-appellant

Michael L. Zaleski, Quarels & Brady, Madison, WI, James F. Speyer (argued), Arnold & Porter, Los Angeles, CA, James R. Clark, Foley & Lardner, Timothy J. Pike, Peterson, Johnson & Murray, Ralph A. Weber, Reinhart, Boerner, Van Deuren, Norris & Rieselbach, Milwaukee, WI, Bruce A. Schultz, Coyne, Niess, Schultz, Becker & Bauer, Madison, WI, Robert B. Raschke, Lindquist & Vennum, Minneapolis, MN, James F. Gebhart, John H. Schmid, Axley Brynelson, John Koeppl, Dewitt, Ross & Stevens, Madison, WI, for defendant-appellee.

Before BAUER, CUDAHY, and EVANS, Circuit Judges.

Rehearing and Rehearing En Banc Denied August 4, 2000.

EVANS, Circuit Judge.

If there were such a thing as moral estoppel, the outcome of this appeal would be plain. For decades tobacco companies have assured the public that there is nothing to fear from cigarettes, yet they now slough off lawsuits like this one by professing that everybody knew all along that smoking was risky.

In taking this litigation stance, the cigarette makers either are suffering...

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