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COMMERCE NAT. INS. v. COMMERCE INS. AGENCY

No. 99-5117.

214 F.3d 432 (2000)

COMMERCE NATIONAL INSURANCE SERVICES, INC.; Commerce Bancorp, Inc. v. COMMERCE INSURANCE AGENCY, INC.; Commerce Insurance Agency of South Jersey, Inc. (District of New Jersey (Camden) Civil 97-4600) Commerce Insurance Agency, Inc. v. Commerce National Insurance Services, Inc. (District of New Jersey (Camden) Civil 97-4750) Commerce Insurance Agency, Inc., and Commerce Insurance Agency of South Jersey, Inc., Appellants.

United States Court of Appeals, Third Circuit.

Filed June 13, 2000

Attorney(s) appearing for the Case

John F. Ward (Argued), Ward & Olivio, New York, New York, Kenneth L. Winters, John G. Gilfillan, III, Carella, Byrne, Bain, Gilfillan, Cecchi, Stewart & Olstein, Roseland, NJ, Counsel for Appellants.

Laurence S. Shtasel (Argued), Dennis P. McCooe, Louis Charles Shapiro, Blank, Rome, Comisky & McCauley LLP, Philadelphia, PA, Counsel for Appellees.

Before: SLOVITER, NYGAARD, and ROSENN, Circuit Judges.

OPINION OF THE COURT

ROSENN, Circuit Judge.

In an era of aggressive commercial competition, this appeal raises unsurprising, although important, issues of trademark confusion in the banking and insurance industries. Commerce Insurance Agency, Inc. (CIA), a small corporation engaged in the insurance business in Southern New Jersey for over thirteen years, sought an injunction in the United Sates District Court for the District of New Jersey prohibiting Commerce...

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