MEMORANDUM OPINION AND ORDER
KYLE, District Judge.
Introduction
This lawsuit arises out of Defendant Worldcom, Inc.'s ("Worldcom") "Five Cents Everyday" advertising campaign for long distance telecommunication services, which included television spots featuring Michael Jordan and the Looney Tunes® cartoon characters. On July 20, 2000, the State of Minnesota, through its Attorney General (hereinafter "the State"), filed suit in Ramsey County...
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