RIPPLE, Circuit Judge.
Jim Liautaud, upon request, provided his cousin, Michael Liautaud, with the secrets behind his successful sandwich shop business. To protect himself, he proffered to Michael a noncompetition agreement, which prevented Michael from expanding his new business beyond the Madison, Wisconsin, market. Michael agreed to the terms of the agreement; however, he later violated it by expanding his business into other parts of Wisconsin. This lawsuit followed...
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